Market Research Coke Zero
CHAPTER I
PROBLEM AND ITS BACKGROUND
INTRODUCTION
Coca-Cola is the most recognized brand in the world and has been closely identified with notions of consumption and democracy in the United States. It’s commercially successful over the following decades that by the time of the Second World War it was seen as such an evocative symbol of the American way of life that the company undertook to supply American troops with the drink wherever they were, thus maintaining morale. A similar strategy was repeated in the Korean and Vietnam Wars."Cola wars” has been identified with Pepsi-Cola as its fierce competitor is still continuing until today but then Coca-Cola remained as the world's preeminent soft drink. The world's most widely distributed product at that time, "Coca-Cola" was reputedly the second best-known word on Earth after "okay”.
The Philippines’ very own Coca Cola company has been creating a great name here with its product varieties, its classic media advertisements or as a trending on the social networking sites because of the programs it’s hosting. Surely, Coke has really conquered the Filipinos taste buds when it comes to soft drinks. The latest Coca-Cola Philippines’ billboard along EDSA made The Huffington Post’s Green section on June 28. Coca-Cola Philippines constructed the billboard in conjunction with their “Live Positively” sustainability program. The Fukien tea plants are expected to grow quickly, completely covering the billboard surface and absorbing a total of 46,800 pounds of carbon dioxide from the atmosphere. (Wikipedia.com)
Company Background
The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Coca-Cola has evolved from a standard soft drink into one that has many varieties and flavors available on the market such as Coca-Cola, Caffeine-Free Coca-Cola , Coca-Cola Cherry, New Coke/"Coca-Cola II", Coca-Cola with
PROBLEM AND ITS BACKGROUND
INTRODUCTION
Coca-Cola is the most recognized brand in the world and has been closely identified with notions of consumption and democracy in the United States. It’s commercially successful over the following decades that by the time of the Second World War it was seen as such an evocative symbol of the American way of life that the company undertook to supply American troops with the drink wherever they were, thus maintaining morale. A similar strategy was repeated in the Korean and Vietnam Wars."Cola wars” has been identified with Pepsi-Cola as its fierce competitor is still continuing until today but then Coca-Cola remained as the world's preeminent soft drink. The world's most widely distributed product at that time, "Coca-Cola" was reputedly the second best-known word on Earth after "okay”.
The Philippines’ very own Coca Cola company has been creating a great name here with its product varieties, its classic media advertisements or as a trending on the social networking sites because of the programs it’s hosting. Surely, Coke has really conquered the Filipinos taste buds when it comes to soft drinks. The latest Coca-Cola Philippines’ billboard along EDSA made The Huffington Post’s Green section on June 28. Coca-Cola Philippines constructed the billboard in conjunction with their “Live Positively” sustainability program. The Fukien tea plants are expected to grow quickly, completely covering the billboard surface and absorbing a total of 46,800 pounds of carbon dioxide from the atmosphere. (Wikipedia.com)
Company Background
The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Coca-Cola has evolved from a standard soft drink into one that has many varieties and flavors available on the market such as Coca-Cola, Caffeine-Free Coca-Cola , Coca-Cola Cherry, New Coke/"Coca-Cola II", Coca-Cola with