Coca-Cola Swot Analysis
Content Page
Introduction………...………………………………………………………………….1
Background……………...……………………………………………………………..1
Vision/Mission …...………………………………………………………………….2
Company overview and headquarter………………………………………………...…4
External Environment……………………………………………………..………..…5
Opportunity…………………….…………………………………...…………….…......5
Threats……………….………………………..…………………………...……..……...6
Internal Environment………………..………………………………….……………..7
Strength…………………..……………………………………………….…..………...7
Weakness…………..……………………………………………………………..….….9
Key success factors….………………………………………………………………...10
Conclusion and recommendation………………………………….…………………10
Reference……………………………………….………………………………………11
I. INTRODUCTION 1. Background
Coca-Cola, often referred to as Coke (generic trademark), is a carbonated beverage that is available in stores, restaurants, and vending machines across the world. Invented in Atlanta, Georgia, by Doctor John Pemberton, a pharmacist, in 1886, it has become as one of the global market leaders in the beverage industry. However, Pemberton died in 1888, without realizing the success of his product. The beverage has easily captured the local market by focusing on the different local cultures and backgrounds and easily associated it with their happiness. The motto was to benefit and refresh everyone it touches, so that people include the drink in their happiness. Read this article to find the history of Coca Cola. Interesting Information On Origin & Background Of Coke
The formula for coke was invented by Doctor John Pemberton, in a three-legged brass kettle in his backyard, in May 1886. The name for the drink was given by his bookkeeper Frank Robinson. Frank Robinson gave the first cursive script of Coca-Cola, the flowing letters that remain a part of its famous logo till date.He can be regarded as the first ad-man for the launch and promotion of Coke, as it was his suggestion to give away thousands of free drink coupons and plastering the
Introduction………...………………………………………………………………….1
Background……………...……………………………………………………………..1
Vision/Mission …...………………………………………………………………….2
Company overview and headquarter………………………………………………...…4
External Environment……………………………………………………..………..…5
Opportunity…………………….…………………………………...…………….…......5
Threats……………….………………………..…………………………...……..……...6
Internal Environment………………..………………………………….……………..7
Strength…………………..……………………………………………….…..………...7
Weakness…………..……………………………………………………………..….….9
Key success factors….………………………………………………………………...10
Conclusion and recommendation………………………………….…………………10
Reference……………………………………….………………………………………11
I. INTRODUCTION 1. Background
Coca-Cola, often referred to as Coke (generic trademark), is a carbonated beverage that is available in stores, restaurants, and vending machines across the world. Invented in Atlanta, Georgia, by Doctor John Pemberton, a pharmacist, in 1886, it has become as one of the global market leaders in the beverage industry. However, Pemberton died in 1888, without realizing the success of his product. The beverage has easily captured the local market by focusing on the different local cultures and backgrounds and easily associated it with their happiness. The motto was to benefit and refresh everyone it touches, so that people include the drink in their happiness. Read this article to find the history of Coca Cola. Interesting Information On Origin & Background Of Coke
The formula for coke was invented by Doctor John Pemberton, in a three-legged brass kettle in his backyard, in May 1886. The name for the drink was given by his bookkeeper Frank Robinson. Frank Robinson gave the first cursive script of Coca-Cola, the flowing letters that remain a part of its famous logo till date.He can be regarded as the first ad-man for the launch and promotion of Coke, as it was his suggestion to give away thousands of free drink coupons and plastering the
References: 1. http://lifestyle.iloveindia.com/lounge/history-of-coca-cola-1734.html 2. http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html 3. http://www.scribd.com/hammy_644/d/9995196-Swot-Analysis-of-Coca-Cola 4. http://wiki.answers.com/Q/What_are_the_key_success_factors_of_coca_cola