all products across all divisions 2. New Product launch planning and trade input customization at micro level and initiating any new SOP for sales operations related to both system streamlining. 3. Tracking & analysis of competition through internal data‚ shopper behavior‚ in market strategy & trade sentiments 4. Feedback on current Sales trends‚ monitoring sales hygiene and rolling out training programs & various sales field force enablers. 5. Managing merchandising‚ POSM‚ agencies
Premium Brand Brand management Marketing
JUN 11 Marketing Strategy Of Dabur India Ltd MARKETING STRATERY Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy consists of the analysis‚ strategy development‚ and implementation activities in: “Developing a vision about the market(s) of interest to the organization‚ selecting market target strategies‚ setting objectives‚
Premium Marketing Marketing plan
Marketing Plan for Evo Water Killer Dry Shampoo 1. Situation Analysis The product selected for analysis is Evo Water Killer Dry Shampoo. Before developing a detailed marketing operational plan‚ it is of great necessity to firstly clarify the situation faced by the entire shampoo industry. In terms of the macro-environment for shampoo industry‚ the environmental and technological factors from PESTLE model are the two most influential ones for shampoo manufacturers. Known as a FMCG product with relatively
Premium Environment Marketing Natural environment
Pricing Chapter 2 2.1 Distribution Channel 2.2 Promotion 2.3 Margin Chapter 3 3.1 Competitor Scanning 3.2 Clinic All Clear Variants 3.3 SKU¶S & Pricing 3.4 Distribution Channel & Margin 3.5 Dabur Vatika Antidandruff Variants 3.6 SKU¶S & Pricing 3.7 Distribution Channel & Margin Chapter 4 4.1 Data Analysis 4.2 Issues 4.3 Recommendation Webiliography Page 2 Research Methodology For our Project we have taken we have taken different methodology for our research objective. Following are the
Premium
Project Report On “Dabur India Limited” Submitted To: Prof.Momita mam BY: 29-Rashmi Gawand 37-Priyanka Jagtap DABUR INDIA LIMITED Dabur India LimitedDabur India Ltd. is the fourth largest FMCG Company in India. Dabur deals in Health care and Personal care products. Today‚ Dabur has a turnover of Rs.1899.57 crores. The market penetration of Dabur is of about 1.5 million retail outlets all
Premium Ayurveda Fruit Hair care
VISIBILITY Introduction 1. Aviation industry is full of accidents involving the loss of thousands of lives and economic loss worth billions of dollars. Critical analysis of the aviation accident revealed that nearly 90 percent of the accidents are due to the human factor. Explanation of the human factor is a long discussion and if analyzed is due to the error of judgment. A good judgment is only possible with adequate knowledge and it is only the correct understanding of these phenomenons which
Premium Fog
Question 1: Analyze the reasons that impelled Dabur to refine its Ayurvedic image to that of a herbal FMCG company? Answer: Dabur India Limited started as a medicine manufacturer in 1884 by Dr S K Burman in West Bengal. It was started as a proprietary firm for the manufacture of Ayurvedic drugs. Daburinitially used to send medicines to villages in Bengal by mail.The company marketed an allopathic drug‚ Plagin‚ to combat the then prevalent epidemic of plague. In 1896‚ Dr. Burman set up a small
Premium Fast moving consumer goods Ayurveda
1. Should Dabur build scale first in India before investing in global operations? In my opinion‚ yes‚ Dabur should build up scale first in India and then it should try for its global operations‚ because although we know that it is among the top ten CPG companies in India by revenue but its net sales figure is only Rs. 13430 million which is near about 10 times less as comparison to top CPG companies like HINDUSTAN LEVER and ITC. So first it should try to increase its revenue figure in domestic
Premium Globalization International trade Marketing
Dabur India Limited: Brand Architecture _�_ Branded House: DABUR INDIA LIMITED Dabur India Ltd. started off as a small pharmacy‚ but has grown and expanded into a powerful FMCG force in the Indian market. It is right up there in the mix with the FMCG moguls like HUL‚ P&G etc. in terms of sales‚ revenue and market penetration. Dabur has always been an organisation hinged on strong R&D and product development adhering to stringent quality norms. The Indian connection has helped Dabur in becoming
Premium Brand Branding Brand management
Chennai Empirical Study Progress Report - I Title of Project: The right Marketing Communication Mix that can help L’Oreal increase its Shampoo Market Share in the rural market. Abstract of the Study (500 words): This paper aims at devising the right kind of Marketing Communication Mix for L’Oreal‚ that can help it to increase its market share in the rural market‚ both effectively and efficiently. L’Oreal Group is the world’s largest cosmetics and beauty Company. Its headquarters are located Paris
Premium Marketing Hair care Scientific method