Distribution Channel of Proctor & Gamble in Bhubaneswar

Topics: Dandruff, Hair care, Sales Pages: 12 (2153 words) Published: February 17, 2012
We have a great pleasure to present the project report on ³Distribution channel of Proctor & Gamble Head & Shoulder and its Competitors´ The study of different distribution channel is enchanting as well as interesting for us to undertake. We completed this project under the guidance of Prof. (Dr.) Dindayal Swain. We would like to express our heartful gratitude and immense thanks to Prof. (Dr.) Dindayal Swain for proper guidance and for providing us opportunity to this project. We would like to thanks all Retailers who help us to complete this project. Last but not least we would like to thanks all distributers for their co-operation.


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 Research Methodology  Objective  Chapter1 1.1 Introduction 1.2 Product Portfolio 1.3 Head & Shoulder variants 1.4 SKU¶S & Pricing  Chapter 2 2.1 Distribution Channel 2.2 Promotion 2.3 Margin  Chapter 3 3.1 Competitor Scanning 3.2 Clinic All Clear Variants 3.3 SKU¶S & Pricing 3.4 Distribution Channel & Margin 3.5 Dabur Vatika Antidandruff Variants 3.6 SKU¶S & Pricing 3.7 Distribution Channel & Margin  Chapter 4 4.1 Data Analysis 4.2 Issues 4.3 Recommendation  Webiliography

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Research Methodology
For our Project we have taken we have taken different methodology for our research objective. Following are the methods we carried out and are highlighted in this project.  Primary data: Collected primary data from Random Sampling  Process of Data Survey:y To collect our primary data we have face to face interaction with Distributors y Face to face interaction with retailers of areas: Ravi Talkies Radhika Tower Vivekananda Marg Tankapani Road  Secondary Data: y Internet

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Objective Of Project

 To know about SKU¶S and prices from retailers  To know about the sales promotion  Study the whole distribution channel & logistics  About competitors and their Channels  Margin of Retailer & distributer of P&G and its competitors

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Procter & Gamble Co. (P&G) is an American company founded in 1837 based in Cincinnati, Ohio that manufactures a wide range of consumer goods. As per 2008 it is 8 Th largest in world by market capitalization and 14 th largest company of US by profit. In India Proctor & Gamble has two subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. Its relation started with India in 1951 P&G Hygiene and Health Care Limited is one of India's fastest growing Fast Moving Consumer Goods Companies that has in its portfolio P&G's Billion dollar brands such as Vicks & Whisper. With a turnover of Rs. 500+ crores, the Company has carved a reputation for delivering high quality, value-added products to meet the needs of consumers. P&G Hygiene and Health Care Limited takes pride in being voted India's Best Employer 2003 in a survey of 200 companies conducted by International HR Consultancy Hewitt Associates in association with Business Today magazine. Earlier, the Company was voted India's 2nd Best Employer in previous editions of the survey in 2001 and 2002. Notably, there are over 200 Indian employees with P&G Subsidiaries abroad.

List of directors Mr. R .A. Shah (Chairman) Mr. S. Khosla (Managing Director) Ms. D. Henretta (Alternate: Mr. Pramod Agarwal) Mr. B. S. Mehta Mr. D. Acharya

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Market Development Organization

Beauty &Grooming

Health & Well-Being

Household Care

Global Business Services

Corporate Functions


Consumer Understanding



Go to market capabilities

Brand Building

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Health Care 1) Vicks Vapor rub 2) Vicks Inhaler 3) Vicks Cough drop 4) Vicks Action 500 Famine Care 1) Whisper Maxi Regular 2) Whisper Maxi XL Wings 3) Whisper Ultra with Wings 4) Whisper Ultra XL Wings 5) Whisper Choice Fabric Care 1) Ariel Front-O-Mat 2) Ariel Fragrances 3) Tide Detergent 4) Tide Bar Hair Care 1)...
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