Tata and Jaguar‚ Land Rover Deal 1. Motivation/ reason for the merger/ acquisition; • Tata Motors wanted to have presence outside India • It desired to have a diversified line-up ranging from the world’s cheapest car to some of the more expensive • It enabled Tata’s entry into luxury car segment • JLR It had become a cash drag on Ford • It would enable Ford to focus on its core Ford brand and "One Ford" global transformation. • Take advantage of the low cost manufacturing base in India
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In June 2008‚ India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One‚ the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition‚ Tata Motors would own the world ’s cheapest car - the US$ 2‚500 Nano‚ and
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Yadav Merger and Aqcusition report In 2008‚ Tata Motors acquired British Jaguar Land Rover (JLR)‚ which includes the Daimler and Lanchester brand names After the acquisition of the British Jaguar Land Rover (JLR) business‚ which also includes the Daimler‚ Lanchester and Rover brands‚ Tata Motors became a major player in the international automobile market. On 27 March 2008‚ Tata Motors reached an agreement with Ford to purchase their Jaguar Land Rover operations for US$2.3 billion. The sale
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Tata buys Jaguar in £1.15bn deal Thousands of workers at Jaguar and Land Rover plants were told that the marques have been sold to the Indian conglomerate Tata. A deal between Tata and Ford over the sale of two of the best known names in British car making was concluded after months of painstaking negotiations. Overview of the two companies: Tata: Tata Motors Limited is India’s largest automobile company‚ with revenues of Rs. 32‚426 crores (USD 7.2 billion) in 2006-07. It is the leader
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Swot analysis of Tata motors: In this assignment I am doing the swot analysis of TATA Motors. Strength: Brand Name: TATA was established in 1945. Tata Motors is India’s largest automobiles company with approximately 70000 permanenet employees and it gain a revenue US Dollar 38.6 Billon at the in 2013-2014(www.tatamotors.com). Tata bought land roverand jaguar from ford group in 2008 but they didn’t change the name of the brand because jaguar and landrover are established brand in world
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Group 3 Tata Motors Case Analysis Question #2 Prepare a SWOT analysis for the company. Strengths • Tata Motors is a market leader in automobile industry in India with a high market share. • Tata Motors has a good employee base which gives them high production efficiency. • Tata Motors are considered a reputable brand in India which gives them an advantage over its competitors. • Tata focuses not only the quality of its products but also on the quality of its management. They have a program
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MANAGEMENT PROJECT SWOT AND STEEPLED ANALYSIS OF TATA MOTORS BY: Kosuru Sai Malleswar (SC09B093) Dhruti Ranjan Gaan (SC09B017) Kshitiz Sinha (SC09B125) Kumar Harshit (SC09B144) L. Deepak (SC09B074) 1|Page TABLE OF CONTENTS ABSTRACT.................................................................................................................................................. 3 INTRODUCTION ..................................................................................
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Assignment 1 Situation and SWOT Analysis Group 5 Section 201 (Hoang Vi Khanh Nguyen‚ Iris Zhou‚ Akash Multani‚ Charles Walker‚ May Chau) Introduction The company that we have chosen to focus on for our analysis is Tata Motors‚ India’s largest automobile company. This report will take a look at the marketing environment by which Tata is surrounded; will attempt to identify key strengths and opportunities that Tata Motors may wish to capitalize on; and will find and warn against glaring weaknesses
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Strengths TATA motors is market leader in Automobile Industry with high market share. TATA Motors Company have huge employee base. TATA motors employee productivity percentage is higher. TATA motors produce low price car with low fuel consumption. TATA motors is the reputable brand in Indian Industry. Tata Motors Limited is India’s largest automobile company‚ with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. The company’s dealership‚ sales‚ services and spare parts network
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Contents 1. Why Jaguar? 3 2. Introduction in the world of Jaguar 4 3. History 5 3.1 Birth of the company 5 3.2 British Leyland 6 3.3 Ford Motor Company era 7 3.4 Tata Motors era 8 3.5 Assembly plant 9 4. Historic car models 9 5. Current car models 12 5.1 XF 12 5.2 XK 12 5.3 XJ 13 6. Conclusion 14 7. Bibliography 15 Why Jaguar? - Motivation Jaguar is one of the most refined and most respected brands in the automotive sector. When you say Jaguar you say luxury‚ agility
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