STRAT: Patagonia February 19‚ 2014 Overview Patagonia is a high-end outdoor apparel company founded in 1972 by Yvon Chouinard‚ a self-described ‘dirtbag’. The company remains private. Has experienced strong growth to date (6% sales growth Y-oY) while maintaining its commitment to sustainability and the environment Industry includes Columbia Sportswear‚ The North Face (VF Corp.)‚ and many general retailers Strategy & Business Model: Customers: median age of 38 years old‚ average household
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Case ReportPatagonia was founded by Yvon Chouinard in 1972. The company is located in Ventura‚ CA. Yvon Chouinard got his beginning as a climber in 1953 as a 14 year old member of the Southern California Falconry. Patagonia grew from a small company that made tools for climbers. Chouinard built the company into one of the most successful outdoor clothing company and is one of the steadfastly committed companies to being environmental friendly. Chouinard’s values reflect those of a business started
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businesses do not take into consideration the need to uphold their social responsibilities. Patagonia does outsource its production to other countries. This company is not only considering discounted labor. They do take into account the working conditions of its employees. Also‚ they take into consideration the conditions of the factory. They do manage to care for the employees and their well-being. What if Patagonia did not care for the health of their workers? Who would be responsible for ensuring
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One company that has always had its hand in ensuring that their products are economically‚ ethically‚ and socially responsible is Patagonia. Patagonia is one of the leading brands for outdoor gear and apparel throughout the world. Patagonia is the founding member of the FLA or Fair Labor Association.1 The fair labor association ensures that every level of the supply chain compensates employees fairly‚ provides fair working conditions
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Patagonia Inc. : Competitive Marketing and Brand Analysis Pamela Blandon Jessica Maines Melissa Cirasella Sydney Chasin Principles of Marketing- MAR 250 Pace University Martin Topol April 18‚ 2014 TABLE OF CONTENTS Title Page Table of Contents………………………………………………………………………………….2 I. Introduction……………………………………………………………………………………..3 II. Overview of the Industry and Background of the Brand and its Company……………………3 A. Product Categories in which Patagonia Competes……………………………………
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Patagonia Report Product Lifecycle Initiation insights and recommendations Chien-Yu Hsiao Omar Alsoswilm Sheng-Wei Chu Wangleyan Pan Patagonia is one of the best companies in the world that produces outdoor clothing and gear. They make organic cotton clothing‚ sportswear‚ travel clothing‚ and technical Regulator. What we found amazing about Patagonia is that they are producing high quality products while in the same time helping the environment. Moreover they define their products as long
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After reviewing Patagonia as a company and as a competitor in the market of high performance outdoor wear we have found and will highlight some of their advantages that keep them in business. First‚ one needs to look at the wide spread selection of clothing line and diversity of each product that Patagonia offers to their clientele. While providing massive selections‚ they also spent large amounts of money in Research and Development to survey professions that they sell to in order them to give
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Ana Martínez Valls 22/10/2012 PATAGONIA 1) Evaluate Patagonia’s business model. How important to Patagonia’s business model is its environmental position? Business models generally have as a primary objective to earn money‚ however‚ Patagonia’s is primarily oriented towards “doing things right”. That is why Patagonia’s founder Yves Chouinard considers the company an opportunity
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We chose Patagonia‚ Inc. as our company. Patagonia is a Ventura‚ California-based clothing company that was found in 1973 by Yvon Chouinard. The company focuses mainly on high-end outdoor clothing. They started with a strong emphasis on sustainable materials and products‚ offering a wide range of products which are geared towards individuals that are environmentally conscious outdoorsmen. We are interested in this company due to their consistency in producing environmental friendly products. For
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engineering to leave a positive global impact. I view Patagonia as a pioneer in the retail industry‚ leading the charge not only on sustainable business practices‚ but also a company that is stranding up for environmental causes all over the world. I see Patagonia as a vehicle were I can purse my life’s mission by being surrounded with so many passionate individuals‚ who I can learn and grow from. I never want to stop growing and learning and I see Patagonia as the epicenter of sustainable business practices
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