Mahbub Hossain Course: brand and product management American International University – Bangladesh (AIUB) Submitted By Khan Samara Salsabeel #07-09162-2 . | | Mr. Mahbub Hossain Course Instructor Brand and Product Management
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Starbucks Coffee Mission and Vision Statement: "Starbucks Mission Statement: to inspire and nurture the human spirit – one person‚ one cup and one neighborhood at a time." Starbucks has a unique style of combining both Mission Statement and Vision Statement together. However‚ the main content of Starbucks is still clear‚ concise‚ and direct for the target audience. Starbucks’ combine Mission and Vision statement can be broken down into six key elements which are the followings: Coffee – High quality
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Discussion Case: The Gap Inc.’s Social Responsibility Report Do you think Gap has demonstrated global corporate citizenship‚ as defined in this chapter? Why or why not? The Gap showed global corporate citizenship as they develop a comprehensive monitoring software factory in the garment industry In its response to problems in its contractor factories‚ do you think Gap moved through the stages of corporate citizenship presented in this chapter? Why or why not? Gap move through the stages
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References: Arthur‚ J.‚ & Scalet‚ S. (2009). Morality and Moral Controversies (8th ed.). Upper Saddle River‚ New Jersey: Pearson‚ Prentice Hall. Loeb‚ P. R. (2010). Soul of a citizen (Rev. ed.). New York‚ NY: St.M . World Scripture. (n.d.). The golden rule. Retrieved from World Scripture
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Corporate Social Responsibility Marketing strategy or integrated part of business Table of Contents ABSTARCT ……………………………………………………………………… 1 INTRODUCTION ……………………………………………………………….. 2 DESCRIPTION ………………………………………………………………….. 4 CASE CONTEXT ….............................................................................................. 8 METHODOLOGY …………………………………………………………….. 12 LITRATURE REVIEW……………………………………………………….. 13 OBJECTIVES AND ACTION TAKEN ………………………………………. 15 LESSONS LEARNED …………………………………………………………
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Chapter 7 The Gap Inc.’s Social Responsibility Reports 1) This chapter defined global corporate citizenship as putting an organizations commitment to social and environmental responsibility into practice worldwide. By this definition Gap has demonstrated global corporate citizenship since it has developed one of the most comprehensive factory-monitoring programs in the apparel industry in order to find and stop sweatshops‚ child labor and unsafe working conditions. The Gap has also pledged to
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  Table of Contents 1. Starbucks 1.1 Business and Industry Risk factors. 3 1.2 Financial Risk factors. 3 1.3 Economic Risk factors. 4 1.4 Political Risk factors. 4 1.5 Global/International Risk factors. 4 1.6 Management Risk factors. 5 1.7 Technology Risk factors. 5 1.8 Operation Risk factors. 5 2. Dunkin Brands 2.1 Business and Industry Risk factors. 5 2.2 Financial Risk factors. 6 2.3 Economic Risk factors. 8 2.4 Political Risk factors. 8 2.5 Global/International Risk factors
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Seattle‚ Washington‚ Starbucks Corporation is the largest retail coffee company in the world. As the largest coffee company in the world‚ the environment is an important and ongoing concern of the organization. Starbucks understands this social responsibility and the organization’s impact on the environment and continuously takes steps to minimize any and all impact on the environment. An environmental mission statement was adopted by the organization in 1992. After Starbucks Corporation became
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Explain how Social Responsibility’s conceptions of freedom‚ morality and duty differ from those of libertarian theory. Which theory fits your understanding better and why? Firstly‚ social responsibility gives enough freedom to the media. However‚ expect it to act responsibly in its news report‚ act as watchdog to the society. Secondly‚ social responsibility theory mainly leads itself in a free circumstance of media area but there is a limitation to show its duty. Social responsibility requires the
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The Publisher assumes no responsibility for errors‚ omissions‚ or damages‚ cause by the use of these programs or from the use of the information contained herein. Chapter 4Ethical Behavior and Social Responsibility : Schermerhorn - Chapter 4 3 Chapter 4Ethical Behavior and Social Responsibility Planning Ahead What is ethical behavior? How do ethical dilemmas complicate the workplace? How can high ethical standards be maintained? What is corporate social responsibility? What is Ethical Behavior
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