"Dunkin Donuts" Essays and Research Papers

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Dunkin Donuts

Marketing – Dunkin Donuts Situation Analysis • Company DunkinDonuts is a doughnut franchise owned by a parent company, Dunkin’ Brands. DunkinDonuts was founded in Quincy, Massachusetts by Bill Rosenberg in 1950. DunkinDonuts has since been a staple of the snack food sector in the New England geographic market. DunkinDonuts boasts quality doughnuts and pastries, as well as a delicious line of coffee and espresso blends. Today DunkinDonuts dominates the snack food sector and is increasingly...

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Dunkin Donuts

Strategic Positioning of DunkinDonuts February 18, 2008 Introduction: In the competitive world of the coffee industry, or any industry for that matter, it is essential for companies to have a clear understanding of what they do best, and where they can be the best. DunkinDonuts is well known by generations and loved by a growing number of customers around the world. It was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Back then...

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Dunkin Donuts

1. How does DunkinDonuts build long-term customer relationships? To build strong, profitable, long-term customer relationships, Dunkin’s Donuts has developed marketing strategies and plans. The firm must determine how to best create value for its chosen target market. So, the firm should connect with his customers to establish and strengthen customer relationships. • Target Market: International coffee and donut retailer • Positioning: DunkinDonuts serves its donuts or coffee for customers...

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Dunkin Donuts

where they can be the best. DunkinDonuts has defined its strategic heartbeat as the everyday, easy coffee stop that inspires rituals that revive. In other words, DunkinDonuts provides food and drink that’s fast, fresh, and affordable — for busy people, leading busy lives. These days there is an incredible interest across the country in premium coffee. The average consumer is now demanding what Dunkin’ products — served fresher and faster than ever before. DunkinDonuts is well positioned for the...

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Starbucks and Dunkin' Donuts

 Broward College Starbucks and Dunkin' Donuts Raphael Ferreira Composition 1101 Dr. Raphael Bennet 04/01/2014 Starbucks and Dunkin' Donuts Coffee has been around the market and homes for a very long time now. The first coffee shop in the United States opened in 1697 in New York. Today, nearly two-thirds of americans drink coffee. Coffee is usually associated with 'waking up' or 'staying awake' due to your high caffeine level, and it's invevitable to...

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SWOT Analysis of Dunkin’ Donuts: Betting Dollars on Donuts

 Case Study 4: DunkinDonuts: Betting Dollars on Donuts DunkinDonuts has a history of offering simple and straightforward morning snacks which has given it its competitive advantage. They are one of the world’s largest Coffee and baked goods chain. Dunkin Donuts is working to grow in all directions. They now have almost 6,400 outlets, with most of them being in the northwest, they are looking to pop up on every corner throughout the rest of the country. The shops are not only found...

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Dunkin’ Donuts Case Study

From reading the DunkinDonuts Case Study, there are few problems that DunkinDonuts faced which eventually lead to the company loss in market share and revenue. DunkinDonuts CEO’s did a fabulous job salvage the situation and regain the control of market share, there are few more actions could have been done to achieve DunkinDonuts’ goal to full extent. Also, DunkinDonuts should learn from this lesson to prevent history to repeat itself. First is competition from Krispy Kreme, and Starbucks...

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Dunkin Donuts to India

Dunkin Donuts to India India’s economy is growing rapidly and with the country’s interests coming together with U.S. interests the opportunity for companies to enter into this market is also growing. While many fast food businesses have recently opened in India, there may be no uniform way to enter into the country. For Dunkin Donuts to become a powerful food chain in India we must look at different entry strategies such as exporting, importing, joint venture, and foreign direct investment....

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Dunkin

(referred to as the “philosophy”) of DunkinDonuts came straight from the founder: : "Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.” Today, because 100% of the 10,000+ Dunkin' Donuts stores located around the world are franchisee-owned and operated, each individual DunkinDonuts store could have its own mission statement. But as the parent company of the DunkinDonuts franchise, Dunkin’ Brands has 12 Values and Principles...

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Dunkin Donut Analysis

can sum that Dunkin Donuts is lack of customer’s interest right now, because we don’t do many creative innovation. If only we be creative with creating new style, flavour of their donuts, their sales might increase, because I see that DD style is all the same, that is round, and it’s topping is ceres, whether it’s black, or colorful it doesn’t change. Indonesian people sometimes only look the outside (packaging), so we have to be creative even more, like making a gingerbread style donut when it’s near...

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