"Sony" Essays and Research Papers

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Case study: Can Sony Regain Its Innovative Edge? The OLED Project 1. Why did Sony push back introduction of the OLED television? What was the advantage in waiting? What were the drawbacks? Was there a threat of moving to market with new technology too fast? How might the delayed introduction affect Sony’s reputation among consumers, enthusiasts, and Sony’s own R&D personnel? Sony holds the view that the OLED technology provides a markedly improved picture and it will be the basis for the next...

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most popular volunteer programs among Sony Electronics Inc. employees is Habitat for Humanity, which provides and builds low-cost housing for needy families. In the area of Education, Sony is responsive to grant-seekers and institutions who bring commitment and innovation to the task of strengthening education at the primary and secondary school levels, with consideration also given to selected higher education initiatives. In the area of Health and Welfare, Sony continues to support local United Way...

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Case Sony

 Individual Case: Sony Targets Laptop Consumer in China China Marketing GSB5138 Spring 2014, MP4 Professor: Caleb H. Tse Name: Jorge Eduardo Cortés E-mail: jecortes@skku.edu Sony Targets Laptop Consumer in China 1. Compare the consumer interview results with the CLUES report data. Why is there so much redundancy between the two studies? How are the four key consumer goals identified in the consumer interviews related to the CLUES segments...

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Video and Sony

Introduction Sony was founded in 1945 by partners Masaru Ibuka, (an engineer), and Akio Morita, (a physicist),and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering). The firm was launched in Nihonbashi, Tokyo. Four years later the company developed and produced Japans’ first magnetite-coated, paper-based recording tape, called Soni-Tape. In 1955, the firm began using Sony logo on Totsuko products. The group also launched Japan's first transistor radio, the TR-55, during...

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Sony 4ps

SONY PRODUCT SONY has produced a lot of various varieties of portable audio whose main target are the youth of the new generation. The sub-categories of these portable audio produced by SONY are: • Walkman mp3 series • CD Walkman series • CD/Radio/Cassette player • Radio • Voice recorder • Audio Accessories PROMOTION The major elements of promotion mix include advertising, personal selling, sales promotion, direct marketing, and publicity. Advertising is any paid form of non-personal...

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 “SONY VAIO” CASE ANALYSIS Name: Kinney Rucker Cohort: North End Date: 24th Jan 2015 Main Issues and objectives of the report: The main issue is: The product manager is having a difficult time to create a finalized marketing plan for Sony’s new VAIO laptops. The heart of the issue is the manager can doesn’t know which segment to target for the VAIO; due to, too much information. In December Sony encourage to all product managers to use a new corporate study that segmented consumers...

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Sony Corporation

Introduction Generally, Totsuko was started by 2 talented Engineer, Masaru Ibuka and Marketing Innovator, Akio Morita in 1946 in Japan. The company name was later changed to SONY in 1958. From 1950 to 1999, SONY introduced many innovative products; many of the world’s first technology and even created a robotic dog named Aibo. SONY’s vision is to create something new, to create more dreams and to make things fun. SONY’s mission is to create things for every kind of imagination and involve...

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Sony China Market Segmentation

Sony China Market Segmentation Memorandum Date: To: From: Subject: October 27, 2014 Richard Lopez Hernan Alvarez Sony Targets Laptop Consumers In China Sony VAIO is the best computer that serves the needs of every customer and is not comparable at all. From the conducted 760 surveys, 18 percent are grouped in the segment of entertainment lovers. Then 88 percent of all the entertainment lovers plan to by a laptop within the next 12 months, according to Exhibit 8. Therefore, there are approximately...

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Case Analysis for SONY VAIO target consumers in China KULDIP MEDHE NORTHEND CORE ISSUE Which segments of population should Mr. Richard Lopez, the product manager for Sony corporation target for positioning of its new brand of laptops “VAIO” in the Chinese market. CONCERNS AND OBJECTIVE Mr. Lopez had too much data to analyze and draft his marketing plan. He was working on three market research reports, a study on consumer values, qualitative interview data, a segmentation study completed...

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What is the value proposition? AIBO was not only a lovable toy but also an intelligent functional product that Sony programmed to respond with affection to creatures that ask for people’s nurturance. Sony made it have “brain” and motor skills by artificial intelligence software, made it have “emotion” and “personality” which made customers take it as real pet, or companion. People give care to it and get reaction as well. This kind of feedback loop is an area where people are really emotionally...

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