Sony Corporation

Topics: Sony, Sony Music Entertainment, Sony Financial Pages: 6 (1973 words) Published: January 15, 2013
Sony Corporation
In an economy that thrives thoroughly on technology and progression itself, there are many companies that have taken advantage of the opportunities that have been offered to them through science. Due to continuous development in technology, companies are being able to find their path in success through competitive products and service. And one of the Company that would strike on peoples mind in no time while talking about information technological products or be it digital equipments, it would be none other than Sony. Known for the best quality around the world and technological leadership, with its music, pictures, game and online businesses, the company is uniquely positioned to be one of the world’s leading digital entertainment brands, offering an outstanding portfolio of exciting multimedia content. History

Established in the wake of Second World War 1946, May 7, as an electronic shop in a bomb damaged electronic department store by Masaru Ibuka. The company had an initial capital of $530 and 8 employees. The following year, he was accompanied by his colleague, Akio Morita and together, they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation), and the main objective of the company, was to design and create innovative products which would benefit the people” .The founders were looking for Romanized name, and previously recommended using the initials, TKK as their company’s name but TKK was already known as Tokyo Kyuko, a railway company. The company was often called as Totsuko, but after their visit to America, they found that American had difficulties in pronouncing the word and they finally decided to stick with Sony. Sony, which is originated from the Latin word “Sonus”, and is the root word for sonic and sound. The other reason they put the company’s name Sony was, it’s a familiar term used in America to call a boy. But the company’s name as Sony didn’t appeared until 1958, while their first branded product TR-55 radio transistor was launched in1955.

Management, Organization and Corporate Governance
Being one of the largest companies in the world, it does have some vision, mission, norms, values and goals. And when the company was founded in 1946, the founding prospectus document outlining the mission and values that he wanted his company to adopt were: a. To establish of an ideal factory that stresses a spirit of freedom and open-mindedness, and where engineers with sincere motivation can exercise their technological skills to the highest level; b. To reconstruct Japan and to elevate the nation's culture through dynamic technological and manufacturing activities; c. To promptly apply highly advanced technologies which were developed in various sectors during the war to common households; d. To rapidly commercialize superior technological findings in universities and research institutions that are worthy of application in common households; e. To bring radio communications and similar devices into common households and to promote the use of home electric appliances; f. To actively participate in the reconstruction of war-damaged communications network by providing needed technology; g. To produce high-quality radios and to provide radio services that are appropriate for the coming new era;...

References: Bowman, C. & Asch, D. (1996), “Managing Strategy”, MacMillan.
Hamel, G. & Prahalad, C.K. (1994), “Competing for future”, Harvard Business School Press.
Hatch, M.J. (1997), “Organization Theory: Modern Symbolic and Postmodern Perspectives”, Oxford University Press.
“Harvard Business Review on Corporate Strategy” (1999), Harvard Business School Press
Annual Report 2012 Year Ended September 30 Sony Corporation
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Sony Corporation Essay
  • Video and Sony Essay
  • Sony 4ps Essay
  • SONY VAIO CHINA Research Paper
  • Sony Branding Strategy Essay
  • Sony Corporation Executive Summary Essay
  • Sony Essay
  • Essay on Sony Case Study

Become a StudyMode Member

Sign Up - It's Free