Sony Corporation
Sony Corporation
Introduction
In an economy that thrives thoroughly on technology and progression itself, there are many companies that have taken advantage of the opportunities that have been offered to them through science. Due to continuous development in technology, companies are being able to find their path in success through competitive products and service. And one of the Company that would strike on peoples mind in no time while talking about information technological products or be it digital equipments, it would be none other than Sony. Known for the best quality around the world and technological leadership, with its music, pictures, game and online businesses, the company is uniquely positioned to be one of the world’s leading digital entertainment brands, offering an outstanding portfolio of exciting multimedia content.
History
Established in the wake of Second World War 1946, May 7, as an electronic shop in a bomb damaged electronic department store by Masaru Ibuka. The company had an initial capital of $530 and 8 employees. The following year, he was accompanied by his colleague, Akio Morita and together, they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation), and the main objective of the company, was to design and create innovative products which would benefit the people” .The founders were looking for Romanized name, and previously recommended using the initials, TKK as their company’s name but TKK was already known as Tokyo Kyuko, a railway company. The company was often called as Totsuko, but after their visit to America, they found that American had difficulties in pronouncing the word and they finally decided to stick with Sony.
Sony, which is originated from the Latin word “Sonus”, and is the root word for sonic and sound. The other reason they put the company’s name Sony was, it’s a familiar term used in America to call a boy. But the company’s name as Sony didn’t
Introduction
In an economy that thrives thoroughly on technology and progression itself, there are many companies that have taken advantage of the opportunities that have been offered to them through science. Due to continuous development in technology, companies are being able to find their path in success through competitive products and service. And one of the Company that would strike on peoples mind in no time while talking about information technological products or be it digital equipments, it would be none other than Sony. Known for the best quality around the world and technological leadership, with its music, pictures, game and online businesses, the company is uniquely positioned to be one of the world’s leading digital entertainment brands, offering an outstanding portfolio of exciting multimedia content.
History
Established in the wake of Second World War 1946, May 7, as an electronic shop in a bomb damaged electronic department store by Masaru Ibuka. The company had an initial capital of $530 and 8 employees. The following year, he was accompanied by his colleague, Akio Morita and together, they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation), and the main objective of the company, was to design and create innovative products which would benefit the people” .The founders were looking for Romanized name, and previously recommended using the initials, TKK as their company’s name but TKK was already known as Tokyo Kyuko, a railway company. The company was often called as Totsuko, but after their visit to America, they found that American had difficulties in pronouncing the word and they finally decided to stick with Sony.
Sony, which is originated from the Latin word “Sonus”, and is the root word for sonic and sound. The other reason they put the company’s name Sony was, it’s a familiar term used in America to call a boy. But the company’s name as Sony didn’t
References: Bowman, C. & Asch, D. (1996), “Managing Strategy”, MacMillan. Hamel, G. & Prahalad, C.K. (1994), “Competing for future”, Harvard Business School Press. Hatch, M.J. (1997), “Organization Theory: Modern Symbolic and Postmodern Perspectives”, Oxford University Press. “Harvard Business Review on Corporate Strategy” (1999), Harvard Business School Press Annual Report 2012 Year Ended September 30 Sony Corporation http://en.wikipedia.org/wiki/Sony