EXECUTIVE SUMMARY 3
SWOT ANALYSIS 6
PESTEL ANALYSIS 11
Consumer electronics, broadcast and professional systems and information technology products are widely used in this globe. For example Japan was one of the leading countries in the industry of electronical goods. Japanese electronic products share a large portion of the Japanese trade industry, and their high quality ranks them as one of the Japan’s representative industrial products. Many Japanese electronics manufacturers are expanding their business overseas, which ranks the electronics industry as the most internationalized industry of Japan. Meanwhile, Chinese and Korean businesses are recently growing rapidly, making Japanese electronic industry to focus more on the competition against those oversea businesses. (Japanese, 2011)
Sony is a market leader in the consumer electronics industry. It’s major competitive advantage is quality and innovation, and senior management always keeps these in mind while formulating long-term strategies.
In this research, we will explain the current situation of the Sony Company by using many strategic tools which leads us to some recommendations to help the corporation face the future strategies and challenges.
Sony, originally known as Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation) was founded in 1946 with a start-up capital of 190,000 yen. It started as a research and manufacturing company of telecommunications and measuring equipment which over the years grew to become what Sony stands for today.
Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its eight operating segments – Consumer Products & Devices (CPD), Networked Products & Services (NPS), B2B & Disc Manufacturing (B2B &
References: Sony. (2011, March). Retrieved March 28, 2011, from Wikimedia Foundation, Inc.: http://en.wikipedia.org/wiki/Sony • http://www.bbc.co.uk/news/technology-12171423 [accessed 28 March 2011]