Our group has conducted research on future demographic trends and predictions focusing on Singapore in year 2020. We have made used of the PESTEL analysis to carry out this research. PESTEL analysis which stands for Political‚ Economic‚ Sociological‚ Technological‚ Environmental and Legal is one of the important frameworks that can be used for macro-environmental scanning to understand situation as a whole. (Marketing Minefield 2012) In year 2020‚ Singapore’s political issue will be more opposition
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Introduction Absolut Vodka is a French-owned brand of vodka‚ produced near Åhus‚ Skåne‚ in southern Sweden. Since March 2008‚ the company has been owned by the French firm Pernod Ricard‚ having been sold by V&S Group‚ which is owned by the Swedish government. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff‚ and is sold in 126 countries. Absolut’s beautiful “Anthem” commercial was the result of a collaborative effort by a group of artists‚ who created
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History of Absolut Vodka Absolut Norfolk Vodka has been a very popular spirit since 1979. It is the fourth largest international premium spirit in the world. It’s was made in a small village called Ahus in Southern Sweden. From 1979 to 2010 they have branch out over fifteen different brands and flavor all over the world. Absolut Vodka uses a unique process called continuous distillation it was introduced in the nineteenth century by a man named Olsson Smith known as “The Vodka King”. His mind
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Page 1 of 18 Abstract: The Absolut Vodka advertising campaign has been running non-stop since 1981. It’s been over 20 years‚ which in advertising‚ is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising. It is rarely that one comes across ads which cut on the copy to focus on the visual appeal. Absolut Vodka is one such campaign. The star of the ads is always the beautiful‚ artful‚ chameleon-like bottle from Sweden. It’s brilliant
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Absolut Vodka’s Absolute Global Marketing On a lovely morning of September 2009‚ with the fiftieth “beep”‚ Steven scanned the last bottle of the limited edition Absolut Vodka 2009 on the spirits Shelf of Selfridges London. The latest special-edition bottles of Absolut - packaged in a dramatic heavy-metal rock style‚ wrapped with golden studs and gray leather‚ rapidly become a spot light among the shelf‚ the whole spirit of Rock n’ Roll are simple illustrated by the new design‚ and just as its normal
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Ben Lake Prof McGovern International Marketing 17/04/14 Absolut Vodka Case Study 2. Which alternative marketing strategies does V&S Absolut Spirits have to increase its market share for: A) Aboslut Vodka in the USA? In the last 20 years American citizens have developed a tendency for drinking ‘less but better’ alcohols; thus many people now drink cleaner and more pure alcohol. V&S Absolut Spirits must take advantage of this trend as this fits perfectly into their message. Absolut falls into
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TATA MOTORS PESTEL ANALYSIS Tata Motors Limited is an automotive vehicle manufacturing company based in India. The company is engaged in development‚ design‚ manufacture and assembly‚ sale‚ and financing of vehicles‚ as well as sale of auto parts and accessories. The company primarily operates in India‚ South Korea‚ South Africa‚ Thailand‚ Bangladesh‚ Indonesia‚ Singapore‚ Spain‚ and UK. The company is headquartered in Mumbai. TATA Motors got listed on the New York Stock Exchange in 2004. SWOT
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SMIRNOFF NIGHTLIFE EXCHANGE MEDIA CAMPAIGN CHAU Hong Duc Table of content I. Analysis 1. Overview 2. Significant figures 3. Why is it successful? II. Recommendation III. References I. Analysis 1. Overview Smirnoff Night Life Exchange project is an annual promotion campaign integrates series of nightlife parties‚ leading to the biggest party in the November each year‚ along with global dancing competition judged by Madonna. Initiated by Smirnoff – the 1st worldwide
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Smirnoff Ice Marketing Planning Process Abstract This paper aims to evaluate the marketing planning process for the case of Smirnoff Ice as a top selling Diageo’s brand at the Serbian marketplace. After a brief Company profile description and its business environment‚ the article proceeds to discuss and evaluate steps for a full analysis of the strategic marketing planning process assessing its importance with all related assumptions. Using the material collected after comprehensive research
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SOUTHWEST AIRLINES CASE STUDY UNIVERSITY OF GREENWICH MODEL STUDENT ANSWER 29TH MARCH 2013 CONTENTS PAGE 1. EXTERNAL ANALYSIS 1.1 Wider Macro-Environmental Analysis - US Airline Industry POLITICAL The extant US Airline Deregulation Changes in the political environment can have major consequences for the airline industry. One such political consideration that has had a major consequence for the airline industry is the recent deregulation of the industry
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