Pricing Analysis Report AIRASIA BUDGET AIRLINE I. Executive summary Budget airline industry Singaporean airlines industry grew by 10.3% in 2007 to reach a value of S$6.5 billion‚ growing by more than 10% up to now. Noticeably‚ low-cost carriers have been the industry’s success story over the past decade. It has won huge number of passengers‚ stealing full-service market share and forcing full-service airline such as SIA to run its own low-cost options such as Scoot
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PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
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TABLE OF CONTENTS I EXECUTIVE SUMMARY 2 II COMPANY’S MISSION STATEMENT 3 III PRODUCT DESCRIPTION 4 IV MARKETING PLAN 5 1.0 SITUATIONAL ANALYSIS 5 2.0 OBJECTIVES 15 3.0 SELECTION AND MEASUREMENT OF TARGET MARKETS 16 4.0 STRATEGIC MARKETING MIX 29 5.0 IMPLEMENTATIONS AND EVALUATIONS 35 V APPENDIX 37 VI REFERENCES 39 I Executive Summary We plan to introduce ‘Monogamy’‚ an adult board game which both enhances a couple understanding of each other‚ as well as turn
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Project in BA 222 Submitted to: Submitted by: History Jollibee Foods Corporation abbreviated as JFC and popularly known as Jollibee (PSE: JFC) is a Philippine multinational chain of fast food restaurants headquartered in Pasig City‚ Philippines. JFC is the parent company of Jollibee‚ the country’s answer toMcDonald’s in the fast food burger business. With its success‚ the company bought out their competitors in the fast food business like Chowking‚ Greenwich Pizza‚ Red Ribbon bakeshop
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Methodology 5 3 Background of the New Downtown 5 3.1 Branding Marina Bay from URA’s Perspective 6 3.2 Political Support and Marketing 6 3.3 URA’s efforts to brand MBFC 7 4 Market Positioning of MBFC 7 4.1 Type of Tenants 8 4.2 Complementarity and Compatibility Among Tenants 8 4.3 Occupancy Rate 8 4.4 Rental Prices vis-a-vis Traditional CBD 9 4.5 Positioning Strategy of MBFC: Product Leadership 10 4.5.1 Location 10 4.5.2 Design and Environment 10 5 Branding 10 5.1 The MBFC Brand 10 5.2
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TOPIC 1: MARKET-DRIVEN STRATEGY 1.1 THE STUDY OF STRATEGIC MARKETING (Page 2-3) ACTIVITY 1.1 (Page 3) Research a Malaysian company that you believe has been adopting market-driven strategies. Identify those strategies. Why do you consider this company to be successful? SEFF-CHECK 1.1 (Page 3) In your own words‚ define strategic marketing. Strategic marketing is a “market-driven process of strategy development‚ taking into account a constantly changing business environment and the need to
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Case Study: Distribution Strategy Distribution strategies exist in three forms: exclusive distribution‚ selective distribution‚ and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of
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All About Chase’s New United MileagePlus Explorer Card By RON LIEBER For United Airlines customers wondering about the fate of their miles-earning credit cards in the wake of the airlines merger with Continental‚ the airline offered up an answer today. It’s a new Visa card called the MileagePlus Explorer. The annual fee is $95‚ which is more than the $60 that many United customers are paying for the entry-level mile-earning Visa currently. But the new card comes with a number of benefits. Cardholders
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DIPLOMA IN MANAGEMENT STUDIES (FULL TIME) 39TH INTAKE/ SEMESTER 1 (JULY 2012) BUS001-ENGLISH FOR BUSINESS LECTURER: EMILY PAKIVATHY D/O PAUL THIYAGARAJ CA1 NAME: NWE NI HLAING FIN NO: G1157533T CLASS: D SECTION A: PARAGRAPH WRITING 1) SECONDARY SCHOOL STUDENTS 2) WORKING ADULTS IN THEIR 30S SECTION B: CRITICAL REPSONSE TO AN ARTICLE 1) EXPLAIN THE ARTICLE’S THESIS 2) CRITICAL RESPONSE TO THE ARTICLE’S IDEAS SECTION A Question 1 As a secondary student‚ you may wonder
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Marketing Plan for United Airlines Jayne Diaz BUS 620: Managerial Marketing Professor David Kalicharan February 20‚ 2012 Marketing Plan for United Airlines Airline companies are becoming more and more competitive as the low budget discount airlines are becoming popular. It is key for airlines to differentiate themselves among the various airlines to choose from‚ and United Airlines wanted to ensure that it offered products and services for all marketing segments. “United realized
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