To: Ms. Tang Case: Dropbox Date: 11/18/13 Dropbox was created in 2007 and launched to the public a year later. It was founded by Drew Houston and Arash Ferdowski; who were classmates together at MIT in the early 2000’s. The created a product that allows you to sync you computers together by using a cloud to share files between the different computers. At the time of creation there were existing products in the market but they believed that they created a product that would simplify the process
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A Canwall Case Two Canadians representing Canwall‚ a manufacturer of wallpaper printing equipment‚ went to a town north of Shanghai in the province of Jiangsu‚ China‚ to negotiate a sale to a new wallpaper production company. Charlie Burton‚ the president of Canwall‚ was traveling with his Marketing Director‚ Phil Raines. The company had never before sold its equipment outside Canada‚ and the two Canadians were delighted with the warm reception they enjoyed in China. This wasn’t the first meeting
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\ CASE STUDY National Foods Limited (NFL) History In 1970 the spice industry in Pakistan was unstructured‚ unbranded and loosely sold. It all started when the present management took over a small company called “National Food Laboratories Limited”. The company began its journey in a rented ware house in Dinar Chambers with the initial sales of only Rs. 16‚500 in the first year. The company created a spice mill and packaging plant
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countries are facing aging problems‚ poverty. People with different age in different countries may have different preferences to Dak’s product. Like in China‚ although digital display is popular in Shanghai or Beijing‚ but in some developing areas‚ people have no money to pay for that. Technological Like case said‚ what used to cost $3 million and last two years now costs $750‚000 and lasts 10 years. That’s why you have the
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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200607-MM-Case-Assignments.doc 1/9 Multinational Management –Case Assignments Case Studies & Case Assignments General Remarks • • • The following questions are to be considered as “guiding questions”. That is‚ these questions will stimulate discussion within each group. However‚ groups are encouraged to use a managerial and problem-oriented framework (see “Notes on Case Analysis”) for their presentations and integrate conceptual thinking as much as possible (evidence of some wider
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Harvard Business School 9-181-027 Rev. March 24‚ 1994 Freemark Abbey Winery In September 1976 William Jaeger‚ a member of the partnership that owned Freemark Abbey Winery‚ had to make a decision: should he harvest the Riesling grapes immediately‚ or leave them on the vines despite the approaching storm? A storm just before the harvest is usually detrimental‚ often ruining the crop. A warm‚ light rain‚ however‚ will sometimes cause a beneficial mold‚ botrytis cinerea‚ to form on the grape
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Task 2: Minor Case Study 2500 words (35% of total grade) Read the Buddy’s Snack Company case study below and answer all the following questions: 1. Consider the situation of Lynda‚ Michael and Kyle. Explain how each employee’s situation relates to Equity Theory. 2. Explain the motivation of these three employees in terms of the Expectancy Theory of motivation. 3. Explain how you would attempt to motivate each employee in the coaching session if you were Mark Forest. Use the case study information
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A07-03-0013 Copyright © 2003 Thunderbird‚ The American Graduate School of International Management. All rights reserved. This case was prepared by Professors Michael Moffett and Kannan Ramaswamy for the purpose of classroom discussion only‚ and not to indicate either effective or ineffective management. This case draws upon information presented in “Planet Starbucks (A)” by the same authors. Planet Starbucks (B): Caffeinating the World Ten years ago‚ we had 125 stores and 2000 employees. [Today
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a theme pa*‚ hotel‚ and shop1 the development would create 50‚000 much-needed jobs. Shanghai Disneyland is an important element in Disneys strategy for penetrating the local market. However‚ the proposal does not address Disney3 need for increased media exposure; company officials believe that a Chinese Disney W channel is essential to build awareness of the Disney brand and interest in the new theme park. cAsE 4_2 world for its family-friendly entertainment offerings. The company3 parks
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