Superior Customer Service Delivering superior customer value can mean many different things for different organizations. Customer service in itself is becoming one of the quickest and most effective marketing tool in which many companies can focus energies at minimal cost. Organizations that heavily emphasize their customer service support systems are much more likely to endure and succeed when compared to competitors who focused mainly on offerings such as lower prices‚ quicker service‚ etc. I
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Introduction Lusch et al. (2007) describe as marketing emerged in the beginning of the 20th century‚ it embraced the goods-dominant (G-D) logic. The concept of the Four Ps of marketing mix – product‚ price‚ place and promotion became treated as the basic model at that time. (Grönroos‚ 1989) Today‚ this paradigm is beginning to lose its position. Service marketing is one leading new approach to marketing. Four main characteristics of services defined by Kotler et al. (2009) are intangible‚ perishable
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21 January 2015 Customer Service Matters Introduction Organizations are complex collections of various groups working toward the same common goal. In order to create the effective use of limited resources and to focus on stated goal‚ organizations’ structures are established. The most common structure‚ Functional Structures‚ have 3-5 levels each with their own specific responsibility and expectation. The most commonly recognized levels include the following: Human Resources (Hiring employees
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Customer Service of Grameenphone: An Evaluation Table of contents Executive Summary VII Chapter 1: Introduction of the Report 1 1.1 Origin of the report 1 1.2 Objective 1 1.3 Scope 2 1.4 Limitations 2 1.5 Historical Background 2 1.6 Sources & Methods of Collecting Data 3 1.7 Acronyms 3 1.8 Report Preview 4 Chapter 2: GP Organizational Information 5 2.1 Company Vision 5 2.2 Company Mission 6 2.3 Our Values 6 2.4 Good Business‚ Good Development 7 2.5
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PROJECT 1 Reasons for customer service problems include the following: 1. Not listening to or collecting information from customers. It is surely self-evident that listening to the customers is fundamental to providing a high level of customer care. Self-evident it may be‚ but surprisingly few organisations and individuals possess and use good listening skills. People are all so very different. We come from such a wide variety of backgrounds and cultures. We all have different ways of thinking
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Plot No. 7‚ Phase – II‚ Institutional Area‚ Vasant Kunj‚ New Delhi – 110 070 Phone: 26124090 / 26124091: Fax No. 26124092 E-mail: administration@srisim.org; Website: www.srisim.org. PROJECT ON CUSTOMER SERVICES PROVIDED BY BIG BAZAAR SUBMITTED TO SUBMITTED BY Prof. (Dr.) Deepak Dogra Satendra Kumar Roll No.:- 20080174 Section:- B
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Hinduja‚ our guide at Emergent Meditech (I) Pvt. Ltd. for his constant encouragement and continuous help in terms of suggestion‚ guidance and expertise during my summer internship. Also‚ I am thankful toMiss. Nisha ‚ Ms. Akansha and Mr. Arshad Marketing team at Emergent Meditech‚ for giving me the moral support and helping me to accomplish the training successfully. I sincerely express my thanks to my internal guide Dr.Suhas Tambe for his valuable guidance and timely suggestions. I am indebted
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IMPLEMENT CUSOMER SERVICE STANDARDS Section-1 Introduction-As a leading financial services organization Zurich has a diverse range of businesses and a wide variety of customers. However‚ one of the things all our businesses have in common is confident and talented people who deliver the best products‚ service andsupport.Zurich provides an excellent platform for those who want to succeed and gives recognition. One approach to business is to develop a product and then look for customers. This case study
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Student ID # 1451565 BU320.2.1 Marketing Principles Assignment 05 Marketing Services 10/05/2012 The marketing of services differs from product marketing because of the four fundamental differences involved in services: Services are intangible‚ inseparable‚ variable‚ and perishable. Intangible which means they cannot be touched‚ tasted‚ or seen like a pure product can. Another difference is that services are produced and consumed at the same time; that is‚ service and consumption are inseparable
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many medium sized service companies have appeared in our market society. What factors have led them to success? Of course‚ the most important one is doing as best as they can on customer service. Customer service is not only a quick table wipe and a glass of ice water. There are many mechanisms to control it. In this essay‚ I am going to describe the importance of customer service‚ and then I am going to talk about how customer service works in the system. Follow that I want to focus on the analysis
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