Segmentation‚ targeting and positioning The STP Process is a method by which markets are sub-divided into different segment Successful‚ three activities which include segmentation‚ targeting and positioning‚ all need to take place in a sequence. The STP Process is used more frequently within organisations due to customers’ needs being so diverse‚ the ability to reach specific segments and the increasing commonness of developed markets. The first activity which is market segmentation: enables
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Understanding inflation targeting I C. Rangarajan nflation targeting is back in the news and this is welcome. I have always held the view that the dominant objective of monetary policy is the maintenance of price stability. Inflation targeting gives precision to the concept of price stability. In any monetary policy framework‚ a key ingredient is an enunciation of its objectives. This aspect has assumed increased significance in the context of the stress being laid on the autonomy of central banks
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LUX SOAP HISTORY This Hindustan Unilever product has focused on wide promotions most of which has been short lived. Apart from tagging itself as a beauty brand made for the stars‚ it has even designed short term promotions for sales. One of the famous ones being: This was one of the popular promotions which offered gold coins in few selected soaps. – This offer gave a chance to few lucky winners who got a chance to live a day like Aishwarya Rai with gift offers worth Rs.50‚000 from Shopper’s
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Critical Analysis Tom Lux. Example of an A analysis essay. Tom Lux’s “The People of the Other Village” was written shortly after the first Iraq war and gained popularity after the 9/11 attacks. The poem’s voice comes from an indifferent narrator whose unnamed village is at war with the people of an “other” unnamed village. The exact reason that started this war is unclear; however‚ as the war escalates‚ the battle tactics evolve and are depicted in an alternating line structure that mimics
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needs support‚ redesign‚renovating ‚ withdrawal‚ etc. NTRODUCTION TO LUX: •We all want to be pampered‚ to look and feel great And that ’s just what Lux offers you on adaily basis at a price you can afford. •Lux is the brand of UNILEVER INDIA LTD. It has been winning hearts of INDIAN consumersfor 80 years. •Lux stands for the promise of beauty and glamour as one of India ’s most trusted personalcare brands. LUX PRODUCTS : Lux had modified their product into Orchid touch Almond delight Energising
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case·‚ I. lux - Strong Differentiation The market has seen stagnant sales over the last The personal wash market is valued at Rs.45 billion (ORG-MARG). four years and the low entry barriers have led to intense competition between national and local brands. Lux is the larges~ personal wash brand in the country with a value share of 17%. Consumer preference has led to Lux becoming one of the most trusted brands in the country. Lux has retained its leadership status by strongly differentiating
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In German photographer Loretta Lux’s photographs‚ striking portraits of well-dressed‚ doll-like children is digitally placed in a pastel tinted landscape or a studio backdrop while immersed with a cold‚ post nuclear light. Lux executes her compositions using a combination of photography‚ painting and digital manipulation. She poses her models‚ children of her close friends‚ mostly on a plain white wall and digitally manipulates the background. Her landscape backgrounds are her original photographs
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LUX 1. Introduction * Description of the product Everything about the brand – from the look and feel of the products and packaging to the subtle fragrances – is a delight to the senses. In fact‚ Lux has been making waves since 1924‚ when it launched the world’s first mass-market beauty soap at a fraction of the cost of some expensive brands. How it all started * Lux was first introduced as a toilet soap in 1925. Produced by Lever Brothers‚ it arrived in the UK in 1928‚ offering people
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Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE‚ Hyderabad Contents: Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation Recommendation Reference Company Profile - HUL Company Profile - HUL • • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer
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without compromising on the quality. This report deals with one of its premier brands "LUX". HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HUL’s soaps portfolio. The Lux brand now has an almost equal market share as Hindustan Lever’s largest selling soap brand - Lifebuoy. This report gives an overview of the history of the company and the brand "Lux"‚ the various strategies adopted to survive in the market for over 75 years and
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