CONTENTS Background of the Samsung Mission statement (Aim & Goal) Objective Product Initiatives Advertising & Promotional Strategies SWOT Analysis SAMSUNG ELECTRONICS« Samsung was established in 1969 as the flagship company of SAMSUNG CORPORATION It was the third largest player in the Korean electronics market after LG and Daewoo In the 1980 it acquired Korea Telecommunications Corp‚ which was renamed Samsung Semiconductor & Telecommunications Co. in 1982
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Executive Summary Samsung Electronics was established in 1969 and successfully developed its own products internally in 1980s. The company grew very fast and even continued to lead the market with an 8% growth in gross sales during Asian crisis in 1997. Now it is transforming to a global digital company with many products occupying substantial market shares in the world. Samsung Electronics attributed its success to four main factors; (1) Highly creative employees can develop new technologies;
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the Canadian consumer electronics market was valued at Cdn 2.3 billion. It was a fairly mature market‚ in which many multinational firms competed for market share. Sony was by far the leader in this region and had held onto that position for the last two decades. Canadian consumers were very technology-savvy and valued quality‚ customer service and favorable return policies over low prices. By 2000‚ Samsung had evolved into a credible player in the consumer electronics market and had attained
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94 95 GLOBAL NETWORK GLOBAL HEADQUARTERS REGIONAL HEADQUARTERS Samsung Electronics Co.‚ Ltd. Samsung Electronics Bldg.‚ 1320-10‚ Seocho 2-dong‚ Seocho-gu‚ Seoul 137-857‚ Korea Tel : 82-2-2255-0114 www.samsung.com North America Samsung Electronics North America Headquarters 85 Challenger Road‚ Ridgefield Park‚ NJ 07660‚ USA Latin America Samsung Electronics Latin America Headquarters Samsung Electronica Da Amazonia Ltda. Avenida das Nacoes Unidas‚ 12901‚ 8 andar‚ Torre
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1. Introduction This report provides a financial quarterly trend analysis for Costco Wholesale Corporation‚ Inc. founded in 1983. Costco Wholesale Corporation is the seventh largest retailer company in the world. As of July 2012‚ it was the fifth largest retailer‚ and the largest membership warehouse club chain in the United States ("Wikipedia‚ the free‚" 2011). Costco Wholesale Corporation’s stock is publicly traded on the National Association of Securities Dealers Automated Quotation (NASDAQ)
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8 9.0 Conclusion…………………………..................................................................8 10.0 References…………………………..................................................................9 Executive Summary This report will discuss whether Samsung Group can establish a company in Malaysia. The report will be divided into two parts: external environment and SWOT analysis of the external
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Case Study: Samsung Electronics Company : Global Marketing Operations Samsung Electronics Company (SEC) was founded in 1969‚ as a low-cost manufacturer of black and white televisions. Throughout the 1980s‚ SEC supplied massive quantities such as televisions‚ VCRs‚ and microwaves ovens. The company sold their product to original equipment manufacturers (OEMs) that later on will be resold under their big brand name in the industry. In 1993‚ the company’s chairman‚ Lee‚ was initiated to make “
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he Samsung Electronics Company has become the largest conglomerate in South Korea over the past decade. Net sales of the Samsung Group totaled $135 billion in 2004 and has 337 overseas operations in 58 countries. Electronic‚ finance‚ and trade and services are the three core sectors within the Samsung Group. Semiconductor products are classified into two different categories of chips‚ which are memory and logic. The net value of Samsung experienced rapid growth from 2000 to 2004‚ growing from $ 5
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http://www.investopedia.com/university/ratios/liquidity-measurement/default.asp LIQUIDITY RATIOS: The first ratios we’ll take a look at in this tutorial are the liquidity ratios. Liquidity ratios attempt to measure a company’s ability to pay off its short-term debt obligations. This is done by comparing a company’s most liquid assets (or‚ those that can be easily converted to cash)‚ its short-term liabilities. In general‚ the greater the coverage of liquid assets to short-term liabilities the
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FINANCIAL RATIOS Gross Profit to Sales (Gross Profit Ratio): profitability ratio that shows the relationship between gross profit and total net sales revenue. Gross margin/Net sales The gross margin is not an exact estimate of the company’s pricing strategy but it does give a good indication of financial health. Without an adequate gross margin‚ a company will be unable to pay its operating and other expenses and build for the future. In general‚ a company’s gross profit margin should be stable
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