Marketing and Samsung Electronics Samsung

Satisfactory Essays
SAMSUNGSAMSUNG-THE MAKING OF
GLOBAL BRAND

Presented By:SIMRANJEET (50802063)
ROHIT CHANDRA(50802056)

LMT SOM

CONTENTS







Background of the Samsung
Mission statement (Aim & Goal)
Objective
Product Initiatives
Advertising & Promotional Strategies
SWOT Analysis

SAMSUNG ELECTRONICS«
Samsung was established in 1969 as the flagship company of SAMSUNG CORPORATION
 It was the third largest player in the Korean electronics market after LG and Daewoo
 In the 1980 it acquired Korea
Telecommunications Corp, which was renamed
Samsung Semiconductor & Telecommunications
Co. in 1982.
1982.
 Manufacturing bases a presence in around 47 countries, and approximately 64,000 employees.
 Samsung India commenced its operations in
December 1995
 Current Market Share is 30.5% after LG.


MARKET SHARE OF SAMSUNG IN
CONSUMER ELECTRONICS

SAMSUNG ELECTRONICS (Ctd«)
Core competency in the field of semiconductors which is backed by it¶s R&D capabilities and manufacturing scale
 Emerge as one of the most unique brands creating innovative and superior digital products every year
 By 2001 it posted a net income of $2.2 billion
 Samsung has very successfully leveraged its association with Cricket and Cinema in the form of µTeam Samsung¶ and µSamsung IIFA
Award¶


MISSION STATEMENT
AIM :
 Samsung aims to become India¶s leading volume retailer in the consumer electronics segment
 Achieving its aim by focusing on its Core Strategy
 Work on strengthening its unique Brand Image
 Gaining Customer Satisfaction
VISION:
³CONTINUOUSLY STRIVING TO CONQUER
NEW ERA IN DIGITAL TECHNOLOGY AND
PRODUCTS ´

OBJECTIVE
(Where do they want to be ???)
Cross Rs7,500 Crore in Turnover in 2006
 Strengthen Exports
 Reorientation of Marketing activities
 Expansion of its Sales Infrastructure
 Move to the Tier-II and Tier-III Cities
TierTier Become a Mass product and still retain its leading edge technology


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