"Real Madrid Harvard Case" Essays and Research Papers

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Real Madrid Harvard Case

Real Madrid (RM) has been worldwide-known as one of the best soccer club in the world. From its beginnings in 1902, this Spanish soccer club has set the standards of a championship soccer organization and in 1905 had his first international game. A major turning point in the club’s history came with Bernabeu, Real Madrid CF appointed president (1943).He created the strongest brand in soccer synonym of prestige and champions, wining 6 European Cups. He coined “best in Europe” by international press...

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Real Madrid Case

From its beginnings in 1902, the Spanish soccer club Real Madrid CF has set the standards of a championship soccer organization. Bernabeu, Real Madrid CF appointed president (1943), created the strongest brand in soccer synonym of prestige and champions, wining 6 European Cups. During his tenure, he focused on creating Spain's largest coliseum with a capacity of 75,000, coined "best in Europe' by the international press, and acquiring the best soccer talent at any cost. Bernabeu aimed to build the...

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Real Madrid Case

Real Madrid Club De Futbol With millions of fans worldwide and over one hundred years of continued support and recognition, Real Madrid Club De Futbol had been created as the strongest brand in soccer. Their constant focus was to establish their brand globally and maintain supremacy of this brand with continuing to maximize profits and enhance their corporation. Their market strategy was based on the power and profitability of a successful brand. They were aware that without their brand fully...

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Real madrid

ABSTRACT The case study is about one of the best known and best playing soccer team in the world, Real Madrid. It tries to backlight the myth of soccer and the tremendous merchandising system behind soccer. Especially the era of Florentino Pérez, who brought a new dimension in managing and merchandising soccer clubs to Spain, will be analyzed in detail. SOCCER THE GAME What makes a team like Real Madrid so interesting for sponsors and fans worldwide? What makes soccer so interesting for us...

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Real Madrid Brand Management

how Real Madrid went from a local to global organization and turned into one of the most well known football clubs in the world by leveraging its brand equity and implementing successful marketing programmes throughout the world. Real Madrid was ranked the richest football club in the world in 2009-10, according to Delloitte Football Club Annual Report with €438.6m in revenue. (Goal.com, 2011) 1) Brand values and positioning Brand awareness For the first 100 years of its story, Real Madrid...

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Real Madrid

Speech Outline Name: SALIM ALRASHDI Title: Speech about Real Madrid football club. General Purpose: To Inform about Real Madrid football club. Specific Purpose: To show my audience of three aspects of Real Madrid football club. Central Idea: Real Madrid has great background of history, honours, players and management Team. Introduction Attention: Do you know why they call it the royal club? Reveal topic: Today I am going to tell you information about one of the most famous...

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Real Madrid Brand Equity

1) Define Real Madrid’s brand platform by describing the following: a) Brand Identity Real Madrid has a very powerful brand identity. It is always on top of everyone’s list when speaking about football clubs. In essence, Real Madrid’s core brand identity is that it as a well renowned football club that has been prevalent for over a hundred years. It is known for greatness, competition, class, top notch talent and being champions. The extended identity also stands for: Product offering: High...

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Case Analysis: Real Madrid Club de Futbol

Nature of demand The product, the actual brand of the Real Madrid Soccer Club already exists. With soccer being a popular sport, over 240 million people kick a soccer ball at least once a week, soccer has a large target market. Although its target market is relatively large; targeting soccer fans all across Spain, but not limiting themselves and wanting to spread internationally, soccer fans throughout the world used products from either Real Madrid or its competition to show loyalty to his or her favorite...

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Real Madrid Club de Fútbol

Abstract Real Madrid Club de Fútbol has a storied past. In the past decade, they were able to overcome extensive financial difficulties and assemble a first team containing seven of the top players in the world. These players were called the “Galácticos.” The Galácticos were the core of a complete business reformation pioneered by the President of the club, Florentino Peréz, a Spanish business mogul. Under his guidance, brand recognition expanded greatly, and cash flows increased drastically...

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Real Madrid Marketing Harvard Business Case

times in June 2000 as the president of Real Madrid. Perez had promised to turn around the club's finance, bring in world class talent, and extent the club's brand around the world through multiple channels. Under Perez management, Real Madrid had mission to nurture and project the club brand worldwide. But Perez had some problem with his mind, these problem lead him to think twice about his management decision. These problem are : 1. According to Real Madrid strategy (to buying a worldwide class...

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