ABSTRACT The case study is about one of the best known and best playing soccer team in the world‚ Real Madrid. It tries to backlight the myth of soccer and the tremendous merchandising system behind soccer. Especially the era of Florentino Pérez‚ who brought a new dimension in managing and merchandising soccer clubs to Spain‚ will be analyzed in detail. SOCCER THE GAME What makes a team like Real Madrid so interesting for sponsors and fans worldwide? What makes soccer so interesting for us? Soccer
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1) What is the real Madrid business model? What are the key drivers for each revenue stream? The business model is based on purchasing the most famous players even at high cost to then make a profit on merchandising and marketing by the use of their names. One of the keys to this strategy being successful is that those players are given a contract in which they give 50% of their image rights to the club in exchange for a high salary and for the opportunity to play in the elite of the elite: a team
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Speech Outline Name: SALIM ALRASHDI Title: Speech about Real Madrid football club. General Purpose: To Inform about Real Madrid football club. Specific Purpose: To show my audience of three aspects of Real Madrid football club. Central Idea: Real Madrid has great background of history‚ honours‚ players and management Team. Introduction Attention: Do you know why they call it the royal club? Reveal topic: Today I am going to tell you information about one of the most famous
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Real Madrid C.F. From Wikipedia‚ the free encyclopedia Page semi-protected "Real Madrid" redirects here. For the basketball team‚ see Real Madrid Baloncesto. For other uses‚ see Real Madrid (disambiguation). Real Madrid Real Madrid C.F. emblem Full name Real Madrid Club de Fútbol[1] Nickname(s) Los Blancos (The Whites) Los Merengues (The Meringues) Los Vikingos (The Vikings)[2] Founded 6 March 1902 (111 years ago) as Madrid Football Club[3] Ground Estadio Santiago Bernabéu‚ Madrid (capacity:
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Real Madrid Club De Futbol With millions of fans worldwide and over one hundred years of continued support and recognition‚ Real Madrid Club De Futbol had been created as the strongest brand in soccer. Their constant focus was to establish their brand globally and maintain supremacy of this brand with continuing to maximize profits and enhance their corporation. Their market strategy was based on the power and profitability of a successful brand. They were aware that without their brand fully
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From its beginnings in 1902‚ the Spanish soccer club Real Madrid CF has set the standards of a championship soccer organization. Bernabeu‚ Real Madrid CF appointed president (1943)‚ created the strongest brand in soccer synonym of prestige and champions‚ wining 6 European Cups. During his tenure‚ he focused on creating Spain’s largest coliseum with a capacity of 75‚000‚ coined "best in Europe’ by the international press‚ and acquiring the best soccer talent at any cost. Bernabeu aimed to build the
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Real Madrid - The Business 1. Analyze Real Madrid ’s business strategy using the value chain and competitive forces models. Why has the team been so successful? Value chain analysis: [1] Primary activities: Operations - Here we can consider all the activities related with the team‚ including played games. We can think about a game as a performance‚ which the team sells among other things. Every time the team enters the pitch‚ Real Madrid is producing a product that sells. Marketing and Commercialization
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Real Madrid Football Club I decided to type my essay about Real Madrid who was voted the most successful club in the 20th century. This award doesn’t come easy. Real Madrid has 31 La Liga titles‚ 18 Spanish Cups‚ 8 Super Cups‚ 1 Cope Eva Duarte‚ 1 Cope del la Liga‚ a record 9 UEFA Champion Leagues‚ 2 UEFA Cups‚ 1 UEFA Super Cup and 3 Intercontinental Cups. That’s a lot to bargain for. The name Real Madrid comes from real meaning “Royal” and Madrid being the city in Spain they’re franchise is at
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Real Madrid (RM) has been worldwide-known as one of the best soccer club in the world. From its beginnings in 1902‚ this Spanish soccer club has set the standards of a championship soccer organization and in 1905 had his first international game. A major turning point in the club’s history came with Bernabeu‚ Real Madrid CF appointed president (1943).He created the strongest brand in soccer synonym of prestige and champions‚ wining 6 European Cups. He coined “best in Europe” by international press
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1) Define Real Madrid’s brand platform by describing the following: a) Brand Identity Real Madrid has a very powerful brand identity. It is always on top of everyone’s list when speaking about football clubs. In essence‚ Real Madrid’s core brand identity is that it as a well renowned football club that has been prevalent for over a hundred years. It is known for greatness‚ competition‚ class‚ top notch talent and being champions. The extended identity also stands for: Product offering: High quality
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