Real madrid

Good Essays
ABSTRACT
The case study is about one of the best known and best playing soccer team in the world, Real Madrid.
It tries to backlight the myth of soccer and the tremendous merchandising system behind soccer. Especially the era of Florentino Pérez, who brought a new dimension in managing and merchandising soccer clubs to Spain, will be analyzed in detail.
SOCCER THE GAME
What makes a team like Real Madrid so interesting for sponsors and fans worldwide? What makes soccer so interesting for us?
Soccer is the world’s most popular sport. Nearly every child kicked a soccer ball once in his live. More than 240 million people play at least once a week.
Such a big sport needs a big parent organization in its background. This job is done by the FÉDÉRATION INTERNATIONALE DE FOOTBALL ASSOCIATION (FIFA). The FIFA which was founded 1904 in Paris established a unified set of rules. This rules are easy to understand and are of course one of the reasons why soccer is so popular all over the world. Also the time a soccer game lasts is defined by the FIFA, its two halves of 45 minutes split by a 15 minute brake. In elimination games an overtime of two times 15 minutes and also a penalty shoot-out at the end of overtime is possible. This is a big advantage for sponsors and TV broadcasts compared to other sports like American football or boxing where the time for a game or fight is nearly unpredictable. You can have 12 rounds of barn-storming fight or a knockout after 10 seconds. At soccer games they can calculate and time their spots and broadcasting exactly. There is also the FIFA World championship which is the second largest worldwide sport event beside the Olympic Games. In 2002 the FIFA World championship had a cumulative audience of 28 billion viewers over 25 match days. This huge audience is another reason why soccer is so interesting for sponsors.
The European soccer is organized by the UEFA and its 52 national associations. The UEFA Champions League is the mayor

You May Also Find These Documents Helpful

  • Good Essays

    real madrid

    • 570 Words
    • 3 Pages

    1) What is the real Madrid business model? What are the key drivers for each revenue stream? The business model is based on purchasing the most famous players even at high cost to then make a profit on merchandising and marketing by the use of their names. One of the keys to this strategy being successful is that those players are given a contract in which they give 50% of their image rights to the club in exchange for a high salary and for the opportunity to play in the elite of the elite: a team…

    • 570 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Real Madrid

    • 554 Words
    • 3 Pages

    Speech Outline Name: SALIM ALRASHDI Title: Speech about Real Madrid football club. General Purpose: To Inform about Real Madrid football club. Specific Purpose: To show my audience of three aspects of Real Madrid football club. Central Idea: Real Madrid has great background of history, honours, players and management Team. Introduction Attention: Do you know why they call it the royal club? Reveal topic: Today I am going to tell you information about one of the most famous…

    • 554 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Real Madrid

    • 361 Words
    • 2 Pages

    Real Madrid C.F. From Wikipedia, the free encyclopedia Page semi-protected "Real Madrid" redirects here. For the basketball team, see Real Madrid Baloncesto. For other uses, see Real Madrid (disambiguation). Real Madrid Real Madrid C.F. emblem Full name Real Madrid Club de Fútbol[1] Nickname(s) Los Blancos (The Whites) Los Merengues (The Meringues) Los Vikingos (The Vikings)[2] Founded 6 March 1902 (111 years ago) as Madrid Football Club[3] Ground Estadio Santiago Bernabéu, Madrid (capacity:…

    • 361 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Real Madrid - the Business

    • 2951 Words
    • 12 Pages

    Real Madrid - The Business 1. Analyze Real Madrid 's business strategy using the value chain and competitive forces models. Why has the team been so successful? Value chain analysis: [1] Primary activities: Operations - Here we can consider all the activities related with the team, including played games. We can think about a game as a performance, which the team sells among other things. Every time the team enters the pitch, Real Madrid is producing a product that sells. Marketing and Commercialization…

    • 2951 Words
    • 12 Pages
    Good Essays
  • Good Essays

    Real Madrid Case

    • 849 Words
    • 4 Pages

    Real Madrid Club De Futbol With millions of fans worldwide and over one hundred years of continued support and recognition, Real Madrid Club De Futbol had been created as the strongest brand in soccer. Their constant focus was to establish their brand globally and maintain supremacy of this brand with continuing to maximize profits and enhance their corporation. Their market strategy was based on the power and profitability of a successful brand. They were aware that without their brand fully…

    • 849 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Real Madrid Essay

    • 705 Words
    • 3 Pages

    Real Madrid Football Club I decided to type my essay about Real Madrid who was voted the most successful club in the 20th century. This award doesn’t come easy. Real Madrid has 31 La Liga titles, 18 Spanish Cups, 8 Super Cups, 1 Cope Eva Duarte, 1 Cope del la Liga, a record 9 UEFA Champion Leagues, 2 UEFA Cups, 1 UEFA Super Cup and 3 Intercontinental Cups. That’s a lot to bargain for. The name Real Madrid comes from real meaning “Royal” and Madrid being the city in Spain they’re franchise is at…

    • 705 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Real Madrid Case

    • 2494 Words
    • 10 Pages

    From its beginnings in 1902, the Spanish soccer club Real Madrid CF has set the standards of a championship soccer organization. Bernabeu, Real Madrid CF appointed president (1943), created the strongest brand in soccer synonym of prestige and champions, wining 6 European Cups. During his tenure, he focused on creating Spain's largest coliseum with a capacity of 75,000, coined "best in Europe' by the international press, and acquiring the best soccer talent at any cost. Bernabeu aimed to build the…

    • 2494 Words
    • 10 Pages
    Good Essays
  • Best Essays

    how Real Madrid went from a local to global organization and turned into one of the most well known football clubs in the world by leveraging its brand equity and implementing successful marketing programmes throughout the world. Real Madrid was ranked the richest football club in the world in 2009-10, according to Delloitte Football Club Annual Report with €438.6m in revenue. (Goal.com, 2011) 1) Brand values and positioning Brand awareness For the first 100 years of its story, Real Madrid…

    • 1583 Words
    • 7 Pages
    Best Essays
  • Good Essays

    Real Madrid Harvard Case

    • 1505 Words
    • 7 Pages

    Real Madrid (RM) has been worldwide-known as one of the best soccer club in the world. From its beginnings in 1902, this Spanish soccer club has set the standards of a championship soccer organization and in 1905 had his first international game. A major turning point in the club’s history came with Bernabeu, Real Madrid CF appointed president (1943).He created the strongest brand in soccer synonym of prestige and champions, wining 6 European Cups. He coined “best in Europe” by international press…

    • 1505 Words
    • 7 Pages
    Good Essays
  • Better Essays

    History of Real Madrid Cf

    • 2186 Words
    • 9 Pages

    English November 21, 2012 Real Madrid FC Real Madrid Football Club is one of the oldest, most successful clubs in the world. Ever since its inception in 1902, the club has won countless titles, and has been a perennial contender for its entire existence. Many of the sport’s biggest, most notorious legends have worn the pure white uniforms that have become synonymous with the team. With a history of excellence, and a winning tradition that continues to this day, Real Madrid’s already unbelievable…

    • 2186 Words
    • 9 Pages
    Better Essays