Short Assignment 1 * What was the positioning challenge Apple faced? Competitors enter market * In 1981‚ IBM entered PC market used Microsoft’s DOS OS and microprocessor and will be Apple best rival for the start on 1981. Jobs forced out in 1985. * In 1985‚ Compaq and IBM do a research and development (R&D) and make move Apple into the mainstream by becoming low-cost producer and joint venture with IBM. This’s one of Apple failure moment and Apple Gross margin drop to 34%. *
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The MCI’s source of funds has been emission of stocks. Common stocks as IPO of 6M shares and $27.070.000‚00. An issue of 9.600.000‚00 common stock 5 years warrant attached. What have been MCI sources of funds in the past (1972-1983)? What’s your opinion? Around 1972 MCI issued equity and later on time when the company started going well they issued debentures and convertible debentures. The main raison to do that is because equity cost use to be higher. First of all they issued debentures
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and the Great Depression of the 1930s‚ Mr. Terry introduced puzzles and board games‚ invented ping-pong and popularized Mah-Jongg. By 1932 Terry Brothers reached $500‚000 annually. In 1933 Charles Darrow‚ an unemployed heating engineer‚ invented a real estate board game for his own diversion that ultimately had a major impact on Terry Brothers. Terry Brothers purchased the rights to the game in
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Club Med (A) HBS Case- Strategic Audit in 1986 Club med provides cheap all inclusive and social holidays for costumers. These holidays are cheaper than what the customer could replicate by himself. The accommodations are simple‚ but localised in attractive holidays places. Everything is organised in order for the consumer not to spend any money outside the «club med village ». - Financial aspects: It is the 9th largest hotel company in the world. The stock was favorite on several Wall street
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continue being creative and innovative in seeking out added services such as data and wireless Internet use to increase yearly revenue; how can Ontela and their counterparts target the right consumers which will utilize both without compromising ARPU? Case Response: Section A 1. Based on the three customer personas‚ which customer segment should Ontela target? a. Ontela’s objective was to increase the use of wireless carrier service and increase average revenue per user (ARPU). In order to do this
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MEMORANDUM To: Acquisition Team From: Adriana Pinzón – Consulting Team CC: James Biteman - CEO Date: 27-09-2010 ------------------------------------------------- Subject: Recommendations about the acquisition of Sanford Corporation. Bearing in mind our philosophy or “profit growth by acquisitions”‚ I would like to recommend to the Acquisition team the evaluation of Sanford Corporation for purchase‚ for the following reasons: Even though it is a $600 Million acquisition‚ the most profitable
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Matching Dell 1. Analyzing Dell’s value chain and competitive strategy‚ explain how Dell was able to succeed (build competitive advantage) in the low profitable situation of the PC market. “Value Chain Analysis” is a tool for analyzing the value creation system of competitors. Objective is to develop a value creating system with competitive advantage. A value chain is a chain of activities. Products pass all activities of the chain in order and at each activity the product gains some value. The
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Summary Priceline.com is an e-commerce site which when founded in 1998‚ brought forth a new angle to conduct business. Traditionally marketers scan the market to determine which prices purchasers are willing and able to pay for products or services. The sellers then offer their product for a price which meets their internal criteria. With priceline‚ instead of the seller setting the price‚ the buyer makes an offer of what he or she is willing to pay and sellers compete for the buyers business
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1. What is the strategic significance of the BMW Z3 launch? Firstly‚ the launch of the BMW Z3 is significant for the company as it helped the company inch closer towards their long term goal in becoming a global brand. Prior to the introduction of BMW Z3‚ the most common mindset of the general public about BMW is that the superior quality of their products are due to the fact that it was made in Germany. With the Z3 manufactured in Spartanburg USA‚ BMW can show that they can be a successful global
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The Fashion Channel The Fashion Channel is the market leader in Fashion related to TV programming. Recently attempts have been made by other channels to snatch its crown. Dana Wheeler is hired to prevent this scenario from happening. 1. Interpretation of Consumer and Market Data The current competition from CNN and Lifetime is only in the evening time from 9-11 pm (primetime) when the highest revenue for ads is generated. The focus for promoting new programs and attracting advertisers
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