Radio: Then & Now Although it’s basic format has remained the same‚ radio decades ago has changed quite a bit compared to modern radio. The first culmination of “Wireless Communication” was primarily for times of War and the safety of seafaring vessels. Soon after‚ society began to use radio as an outlet for news broadcasting. The modern radio we listen to today still shares the same functionality of war communication and news reporting‚ but now it is valued more as a source of music and other
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Radio Broadcasting is familiar to everyone. We are all familiar with the simple task of turning on the radio‚ tuning to our favorite station and listening to news‚ traffic reports‚ weather forecasts‚ music and other programs. Radio broadcasting is defined as using radio waves to send transmissions to a large audience‚ who will listen to the transmission through a radio. The definition of radio broadcasting can be expanded by examining radio waves‚ radio transmitters and receivers.
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What is a radio format? A radio format or programming genre refers to the overall content broadcasting over a radio station. Some stations broadcast multiple genres on set schedule. Over the years‚ formats have evolved and new ones have been introduced. NEWS BULLETINS News bulletins are too formal in language‚ structure and presentation Short sentences with facts and information are preferred for a bulletin National and international happenings get pride of place .Human stories and
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Radio Waves In the modern society‚ radio is the most widely used medium of broadcasting and electronic communication : it plays a major role in many areas such as public safety‚ industrial manufacturing‚ processing‚ agriculture‚ transportation‚ entertainment‚ national defense‚ space travel‚ overseas communication‚ news reporting and weather forecasting. In radio broadcasts‚ they use the radio waves which can be both microwaves and longer radio waves. These are transmitted in two ways: amplitude
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ANKASAPURI: Taylor’s Communication students got to see the behind-the-scenes occupation of a Radio DJ during their class trip to Angkasapuri’s RTM Radio and Television station on August 18. Being a Radio DJ may seem easy and fun but each career has its challenges and many had underestimated a Radio DJ’s job prior to the trip. Possessing a good voice and a quirky personality is not enough qualification for a Radio DJ‚ but the X- factor also includes having sufficient general knowledge. K. Sugumaran
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Executive Summary Purinex is a drug discovery and development company based in Syracuse‚ New York. The company sought to commercialize therapeutic compounds based on Purine‚ which is useful in numerous biochemical processes and its intellectual portfolio of Purinex consists of more than 35 patents‚ pending and issued in the purine field. The company has a headcount of 14 and maintains a chemistry laboratory a few miles from its main office. The company’s target is to develop products that act
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UNIT-4 THE CLASS IX VIDEO/RADIO SHOW UNIT 4 CBSE Aims : Development of skills - Reading‚ Writing‚ Speaking‚ Listening through a project. LISTENING • distinguishing main points from supporting details • exposure to pitch and stress • appreciation of different styles of presenting ideas and information • conveying ideas effectively • presenting oral reports and summaries • adopting varying styles of presenting different ideas • modulation of voice • scripting and producing a radio show • scripting and
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Credibility‚ Endorsed. _________________________________________________________________________ INTRODUCTION In today‟s competitive world consumers are exposed to thousands of voices and images in magazines‚ newspapers‚ and on billboards‚ websites‚ radio and television. Advertisers attempts to steal at least a fraction of a person ’s time to inform him or her of the amazing and different 22 “Celebrity” refers to an „individual who is known to the public‚ such as actors‚ sport figures‚ entertainers‟
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Credit rating agencies take a wide range of factors – debt raising purpose‚ industry outlook‚ corporate profile and financial measures into account when performing corporate bond rating service. Debt is raised to repurchase shares rather than the normal case of capturing expansion opportunities to strengthen cash flow. This is not going to be regarded favorable to debt holders since the debt coverage ability in terms of cash or collateral is not strengthened. UST is characterized positively by commanding
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Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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