CELEBRITY ENDORSEMENTS AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR (In context to India) Amit Kumar Msc Management with Marketing‚ 2010 The Executive Business School‚ Bournemouth University Electronic copy available at: http://ssrn.com/abstract=1802531 4243123 MS MMF AMIT KUMAR Acknowledgement First of all‚ I would like to express my gratitude to Bournemouth University for giving me an opportunity to pursue Masters in my field of studies. I am heartily thankful to my supervisor
Premium Celebrity Research Consumer protection
of Bahrain Abstract Past research efforts in the tourism industry focused on what tourists buy‚ when they buy‚ where they buy‚ and how they buy‚ but not so much on why they buy. This question of “why” brings us to a micro-level analysis tourism development. In this context among other things‚ the literature explains the self concept literature in consumer research which helps to explain the psychological underpinnings of travel self-congruity that involves a process of matching a tourist’s
Premium Tourism Factor analysis
best practice: Should you emulate Apple? Outliers are exactly that. Duplicating their performance is harder than we might wish. SEPTEMBER 2012 • Marla M. Capozzi‚ Ari Kellen‚ and Sven Smit Source: Strategy Practice http://www.mckinseyquarterly.com/The_perils_of_best_practice_Should_you_emulate_Apple_3013 It’s no mystery why companies emulate their most successful peers. Tried-and-true approaches often seem preferable to starting from scratch‚ whether for developing new products or running efficient
Premium Innovation Economic growth Supply chain
Organizational Behavior Kaplan University Sharon Betts Corporate downsizing and the use of temporary workers are severing the bonds of loyalty that have tied many employees to their employers. Stress plays a big part in the deterioration in working conditions. For many employees who are stressed they are unable to perform their job duties as expected. Our reading tells us that when times are bad management
Premium Employment Termination of employment Layoff
Chapter #1: What is Organizational Behavior? Manager: An individual who achieves goals through other people. Organization: A consciously coordinated social unit‚ composed of two or more people. That functions on a relatively continuous basis to achieve a common goal or set of goals. Q1: What is the importance of Interpersonal Skills? 1. Lower turnover of quality employees. 2. Higher quality applications for recruitment. 3. Better financial performance. Q2: What do Managers do in
Premium Decision making
Introduction: “If you are not a brand‚ you are a commodity.”- Philip Kotler Clothing is identified as one of the basic necessities of life. However in the present era of globalization and the fast moving world‚ clothing is no longer considered as only a basic necessity rather they tend to add value to our personalities and give non verbal information regarding our backgrounds‚ lifestyles‚ attitudes‚ preferences and even represent our personal identity (Tam‚K.K.‚ p1) The modern era of marketing
Premium Marketing Brand Brand management
1 Find a ruled notebook. Preferably one that is college-ruled. You may choose to purchase a notebook that is made for 3 to 5 subjects‚ which is most recommended‚ or have a different colored notebook for each subject you have to study for. 2 Make each section of the book a different subject topic. Such topics include: Math‚ Science‚ English‚ etc. for basic school subjects‚ or more specific subjects if you are in college or university. 3 Optional: Make a table of contents. Every section
Premium Thing
eleventh organizational ior editi on behav stephen p. robbins Chapter 3 Values‚ Attitudes‚ and Job Satisfaction ORGANIZATIONAL BEHAVIOR S T E P H E N P. R O B B I N S E L E V E N T H © 2005 Prentice Hall Inc. All rights reserved. E D I T I O N W W W . PR E N HAL L . C O M / R O B B I N S PowerPoint Presentation by Charlie Cook OBJECTIVES LEARNING After studying this chapter‚ you should be able to: 1. Contrast terminal and instrumental values. 2. List
Premium Integrity Rokeach Value Survey Job satisfaction
The Ranch Golf Club Case 1. How do the interpersonal communications skills of Peter Clark affect behavior‚ human relations‚ and performance at the Ranch? A: “Peter Clark has to continually communicate with his partners and managers‚ and nothing takes the place of sitting down face-to-face during regular weekly meetings and listening to each other to continually improve operations.” (Page 174) “Interpersonal skill is the ability to work well with a diversity of people. Interpersonal skills have also
Premium Big Five personality traits Golf Feedback
Organizational Behavior Analysis Latron Moore BUS610: Organizational Behavior Instructor: Rachana Misraraj December 10‚ 2012 Organizational Behavior Analysis Organizational Behavior is the study and application of knowledge about how people‚ individuals‚ and groups act in organizations. “Organizational behavior is a misnomer. It is not the study of how organizations behave‚ but rather the study of individual behavior in an organizational setting
Premium Management Organization Organizational studies and human resource management