Consumer behavior: Consumer behaviour is the study of individuals‚ groups‚ or organizations and processes they use to select‚ secure‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy needs and impacts that these processes have on the consumer and society. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the decision-making processes of buyers‚ both individually and in groups. It studies characteristics of individual consumers
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exercises – 10% (Group evaluation) 4) Book /Article Presentation – 10%(Group Evaluation) 5) Case Analysis – 10% (Group evaluation) Essential reading (Prescribed text ) Consumer Behaviour - Leon G. Schiffman & Leslie Lazar Kanuk - latest edition‚ Prentice Hall of India/Pearson Education India. Consumer Behaviour (Xth Edition – 2010) Leon G. Schiffman & Leslie Lazar Kanuk & S.Rameshkumar(Pearson Publication India) Other Texts (Recommended) - Consumer Behavior – David L. Loudon & Albert J
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it’s important for most senior managers to have a sound knowledge of cost behaviour ie fixed costs‚ variable costs‚ semi-variable costs and sunk costs. Answer: Understanding cost behaviour helps manager in anticipation of changes in cost when there is a change in their activities like production‚ sales‚ inventory pile up etc. It provides good assistance in planning‚ cost management and decision making. A number of behaviour patterns exist ranging from fixed to variable and from linear to curvilinear
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Federalists‚ who supported the new Constitution; and the Anti-Federalists‚ who were against the new form of government. During the Constitutional Convention‚ both parties presented their case‚ their form of government and evidence supporting why that was the best way for America to be governed. America must have a National and a State government in order to function properly and fulfill its people’s needs. On the one hand‚ there is Centinel‚ an Anti-federalist that argues in The Small Republic Argument
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is still seen and used and continues to make a tremendous impact today. In order to be an effective well educated social worker we must recognize and utilize Jung’s theorie. Understanding analytical psychology‚ how Jung’s childhood impacted his theory‚ the influence the theory has at the micro‚ macro‚ and messo levels‚ and how the theory relates to the values and ethics of the social work profession‚ will lead
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12-2 Anti-Semitism in Ireland (the East Antrim coast) In late April of 2012‚ a Northern Irish schoolboy accused his classmates of anti semitic assault. Antisemitism is the intense dislike for and prejudice against jewish people. Anti semites express their hatred for God’s chosen nation through vandalism‚ riots‚ and verbal or physical assaults. Matthew Lough‚ a 14 year old victim‚ was terrorized after admitting that his maternal great-great-grandmother was a jewess during a class on Holocaust History
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influencing individual behaviour in organizations. Often the wrong type of personality of a superior proves disastrous in terms of worker unrest and protests. Salvatore Maddi has defined personality as: “Personality is a stable set of characteristics and tendencies that determine those commonalities and differences in the psychological behaviour (thoughts‚ feelings and actions) of people that have continuity in time and that may not be easily understood as the sole result of the social and biological
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represents belonging‚ integration and disintegration (Wittel‚ 2001). Social media have been transforming human’s lives and relationships in an unprecedented speed. This essay will explore and analyze this influence. It will be divided into three parts‚ each describing and analyzing social media’s impact on one of the three above-mentioned spheres. I assert that social media is a mixed force‚ both positive and negative‚ whose influence has changed the way people stand in the world and connect with each
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RACE AND THE NUCLEAR THREAT Structure Objectives Introduction Background to the Nuclear Arms Race 9.2.1 9.2.2 9.2.3 The Beginning : Birth of the Nuclear Arms Race The Manhatten Project Rationale for the Arms Race in the Post War Period The Nuclear Arms Race : How it is different from all the Previous Arms Races in History 9.3.1 9.3.2. 9.3.3. The Trinity Test Hiroshima and Nagasaki Bombings ’New York Times’ and the Trinity Test Different Phases of the Nuclear Arms Race in
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Consumer Behaviour of Two Wheeler customer towards Small Cars Introduction "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ – Peter Drucker. As Peter Drucker puts it‚ a marketer needs to understand Consumer behaviour so that the marketing concepts have the essence of consumer orientation and the emphasis is more on the customer than the product. The core of modern marketing lies in creating meaningful value satisfaction
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