32184_NIVEA:NIVEA STUDY V6 23/6/09 15:25 Page 1 www.thetimes100.co.uk Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers‚ deodorant and shower products. In 1980 when Beiersdorf‚ the international company that owns NIVEA‚ launched its NIVEA FOR MEN® range internationally
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on the ’NIVEA for Men’ case study 1. Describe the ’Nivea for Men’ product range. Nowadays‚ Nivea is a famous brand of skin & beauty care in the world. The range of men’s products was launched in 1980 with an aftershave balm. This first product without alcohol (which irritate the skin) becomes quickly successful. After that‚ to develop new products‚ the company interested itself to the consumers’ needs‚ which was the protection of the face after shaving. It’s from there that Nivea for Men
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1. What observations did the paramedics make? The paramedics observed there were empty wine bottles surrounding the hot tub. Kavita one paramedic experienced the physical hotness of the water temperature of the hot tub by stating “This water seems really hot.” The paramedics also observed that both bodies of the Underhills were on the bottom of the hot tub upon arrival to the scene. The paramedics also observed the Underhills dead on arrival. 2. List the questions raised about this situation
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Foundations Professor: Vernette Sinaise Nandy Nedd 1. A Marketing plan is defined as a plan to identify and then meet consumers’ requirements. NIVEA FOR MEN developed its marketing plan after doing a market research. Two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN are: a. Past performance data of NIVEA FOR MEN in the UK to see how the brand was performing and the promotion they used and who was buying the product‚ they were able to determine that
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Application of a Case Study Methodology by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 3‚ September‚ 1997 (http://www.nova.edu/ssss/QR/QR3-3/tellis2.html) -------------------------------------------------------------------------------- Abstract In the preceding article (Tellis‚ 1997)‚ the goals and objectives were presented and explained in detail. In this article‚ the methodology to accomplish those goals and objectives will be examined. The reader will become familiar
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How to analyse a case study Case studies offer descriptions and data of situations‚ from which you have to: Firstly‚ • Identify the key points or issues • Weigh up the situation • Consider the information you do and don’t have Before you can‚ • Define the problem/issues to be addressed precisely • Outline the objectives: the desirable outcomes • Identify resources/techniques helpful to opening up the case study • Generate ideas or alternative solutions Then
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How to study and discuss cases The case study is a powerful learning tool for a business major student. We may find interpreting and writing about cases mystifying‚ challenging‚ or downright frustrating. First of all‚ we should have good attitude‚ such as personal initiative‚ self-reliance‚ curiosity‚ taking risk and patience.. We should be initiative to study‚ and to have confidence in ourselves‚ but also to think independently and find the solutions. Curiosity is necessary
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answer questions relating to case studies; 1)Read the case-study carefully: Case-studies will run up to many lines. So‚ do not think twice about spending time on reading the question. Read it the second time if you haven’t understood clearly. 2)Read the questions relating to the case: After a first time reading of the case study‚ reading the questions pertaining to it‚ will help you know what to look out for in the case. Underline these instances in the case study for later reference. 3)Make
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Biology 301 Case Study – Assignment Week 4 Introduction A scientific case study is typically a short summary of an event or personal experience which ends a “mystery” that can be solved using the clues provided within the case study. You will be evaluating a patient case study which recounts the symptoms and circumstances surrounding an illness. The case study will provide you with the medical evidence and clues necessary to determine the cause. You will analyze the provided information and using
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Developing Negotiation Case Studies James K. Sebenius Working Paper 11-008 Copyright © 2010 by James K. Sebenius Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author. Developing Negotiation Case Studiesi Edited version forthcoming in the Negotiation Journal October 6‚ 2010‚ v2.51 James K. Sebenius‚ jsebenius@hbs
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