We are nau. Our goal has been the same since the beginning-to use design to redefine business so that it can be a positive force for change. We do this the only way we know how: by making sustainability and philanthropy inherent in everything we do‚ from thoughtful‚ considered designs to giving back 2% of every sale to one of our Partners for Change. It’s an integrated approach which blends the tailored and the technical to craft beautiful‚ urban and outdoor apparel for the modern‚ mobile lifestyle
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September 11‚ 2008 Feature Story Case Study: Nau Innovating for Social Consciousness By Alex Slawsby Can a for-profit enterprise succeed if its main innovation is valuing social consciousness as much as shareholder returns? The question is particularly relevant in a time of high gas prices and a growing sense that our current consumption of natural resources is simply unsustainable. The founders of Nau‚ a fledgling retail outerwear company‚ believed the answer to this question to be a resounding
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Introduction Twelve years ago‚ the notorious case of Enron attracted people’s attention on business ethic. Until now‚ some issues are still worth pondering. This essay is going to argue the issues that raised by the case in terms of managing and making decisions in business ethics‚ and the corporate citizen and its stakeholders. Enron‚ the world’s largest energy trader‚ went bankrupt in a short period. It is not hard to discover when search further into the case that the collapse of the entity
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ASSIGNMENT Kraft Food Inc. SM0376 Doing Business in Europe‚ Asia and the Americas Northumbria University Presented by 09 January 2011 NU Student Number: 11035717 SHAPE Student Number: 117011424 Table of Contents PART A 1 Question 1 1.1 Defining Partnership…………………………………………………...…5 1.2 Advantages of Kraft chooses Cadbury as a partner……………………...….5 2 Question 2 2.1 Potential risks of this acquisition………………………………………….6 2.2 Impacts
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Based on the "go green model" approach‚ what is Nau’s approach to doing business? The case study mentioned that Nau is a firm formed by a small group of executives succeeding in their previous jobs. They have same aspirations that in addition to generating a profit‚ companies have an equal responsibility to create positive social and environmental change. Regarding this simple sentence‚ it is obvious that Nau’s ideal is not just maximizing profits of the firm‚ but also it is willing to protect and
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Case Study # 1: NAU. 1) What were the Nau’s founders’ primary motivations for founding Nau? Ans: The primary motivations of the Nau’s founders was a new retailing concept was to combine the eco-friendly and mountain-climbing chic of Patagonia with the fashion-forward urban cool styles of brands like Prada‚ using eco friendly materials to make the outfits. 2) What kind of entrepreneurial venture is Nau? Ans: Nau is a eco-frieldly start-up technical and lifestyle outdoor apparel company with
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2. Will Nau’s approach have a limited appeal‚ or do you think it has staying power? What drawbacks might there be to what Nau is doing? This approach has extra costs involved‚ that means that in hard economic times Nau has a limited appeal‚ because the population would rather choose the cheaper product. Although‚ the company also saves money by the inventory for instance. As mentioned in the case‚ they do not need a large storage room‚ because of the “Web-front” concept. Studies appear to show a
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SEMINAR IN INTERNATIONAL BUSINESS ASSIGNMENT (2) DOING BUSINESS IN CHINA DOING BUSINESS IN CHINA Despite the economic developments in major parts of the country‚ and modern Chinese people’s increasing appetite on adopting western styles of living‚ China is still a country with a very special character of its own. Most first time visitors to the grand old empire will without doubt find the Chinese mentality‚ culture‚ and not forgetting the food‚ exciting but also challenging and sometimes
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Doing business in Japan. Konnichiwa! Today I’m going to cover a very interesting topic – Doing business in Japan. At first let me introduce myself – I am Linda-san. And it would be a great pleasure to present this mini-guide of doing business in this unique country. So let’s start. Japan’s cultural identity is as strong as that of any nation in the world. Her closed door policy‚ which existed from the early 1600s to the middle of the nineteenth century‚ created an isolated society. Much of the
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caused by different communication styles often lead to lost business opportunities for foreign businesspeople dealing with Japan. This booklet is intended to fill such gaps. We asked Dr. Ernest Gundling‚ an intercultual specialist‚ to be the author to leverage on his extensive research and hands-on experience in this field. We sincerely hope that this booklet will help businesspeople from all over the world be successful in doing business with Japan. International Communication Department JETRO
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