Education and Family: The McDonaldization of Two Social Institutions Nicholas Lyons Course name and number Professor ________ July 6‚ 2009 Education and Family: The McDonaldization of Two Social Institutions As the economy rises and falls‚ as politics changes‚ and as technology advances‚ the social institutions of education and family remain important in personal and social growth. Yet‚ as important as both
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1 An Introduction to McDonaldization George Ritzer ay Kroc (1902–1984)‚ the genius behind the franchising of McDonald’s restaurants‚ was a man with big ideas and grand ambitions. But even Kroc could not have anticipated the astounding impact of his creation. McDonald’s is the basis of one of the most influential developments in contemporary society. Its reverberations extend far beyond its point of origin in the United States and in the fast-food business. It has influenced a wide range of undertakings
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world. Kroc constructed a business model that produced a phenomenon called McDonaldization‚ which has translated beyond the fast-food world to other consumer companies that we frequent‚ everyday. McDonald’s has influenced not only the American society but also outside its borders to affect multiple cultures around the world on a micro and macro level. This essay will summarize the central dimensions and ideas of McDonaldization‚ its effects on our day-to-day lives‚ and its threat to cultural diversity
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Introduction to Sociology The McDonaldization of Society George Ritzer‚ in his book The McDonaldization of Society‚ has given a good understanding of the kind of world we live in. He describes the concept of McDonaldization‚ which is the process in which the principles that form the basis of McDonalds are greatly influencing the rest of society. McDonalds runs its business on the following key elements: efficiency‚ calculability‚ predictability and control by non-human technologies
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Rationalization and McDonaldization Bureaucracy is the structure‚ and set of regulations in place to control activity‚ usually in large organizations and government. It is represented by standardized procedure (rule-following)‚ formal division of powers‚ hierarchy‚ and relationships. In practice the interpretation and execution of policy can lead to informal influence. Bureaucracy is a concept in sociology and political science referring to the way that the administrative execution and enforcement
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McDonaldization It is safe to say that nearly every person in American from the age of a child can identify the gold arches peeking from highways across the country. McDonald’s has established itself as the king of retailing and the Mecca of guilty-pleasures. McDonaldization is the concept founded by George Ritzer that compares modern American society to the fast-food establishment McDonalds. McDonalds‚ the pioneer of the fast food industry‚ is known for consistency in service and product across
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Introduction In his book entitled ‘The McDonaldization of Society’‚ George Ritzer nicely encompasses concepts from sociology‚ management‚ and economics to provide a profound understanding of our modern society. According to George Ritzer‚ McDonaldization is defined as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. Toys “R”Us‚ Wal-Mart‚ Gap‚ Jiffy Lube‚ and Home Depot are all examples
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found a better way to model rationalization by looking at the fast food industry. Ritzer saw that fast food restaurants had efficiency‚ predictability‚ calculability‚ and control.This discovery of the fast food industry as the new rationality principle caused Ritzer to mainly focus of McDonald’s‚ hence the name McDonaldization. The Mcdonaldization of Society refers to the increasing presence of fast food restaurants in common social institutions.
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Mrs. Velez-Solic Christy Huntley English 102 01/18/2013 McDonaldization McDonaldization is that McDonald’s is a worldwide fast food restaurant serving cheap and convenient food‚ dominating over the traditional sit down restaurants that have high prices but healthier choices. McDonald’s are not spread out but just a few miles from one another. Their fatty foods and kid friendly play grounds‚ which most are indoors‚ make it a much more relaxed time for parents during meal time. Parents and children
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VISIONS OF SOCIETY: The Bureaucratization of Society 43 The McDonaldization of Society GEORGE RITZER The success of fast food chains is used by Ritzer as a metaphor for some general trends characterizing contemporary American society.We have become a nation driven by concerns for rationality‚ speed‚ and efficiency that are so well illustrated by the McDonalds’ style of operation. Food‚ packaging‚ and service are designed to move quickly and cheaply through and out of these restaurants‚ giving customers
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