a member of a rock band‚ the first women in the moon and a Women’s World Cup Soccer player. Who is this superstar? It’s none other than Barbie doll; the doll who is only 50 years old and still looks like a teenager. This story takes place in the 30’s. It’s a story that’s starts out sounding like one we’ve all heard before. A young girl meets a boy and they fall in love‚ the girl graduates from high school. She has visions of a great career success in the real world and wants to go to college. Her
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Topic Two: Popular Culture The Nature of Popular Culture A popular culture is a phenomenon that has widespread appeal. In society and culture‚ it should be something with global appeal. Some examples are: Barbie; the Beatles; surfing; and reality TV. Distinguish Characters of Popular Culture Associated with Commercial Products The profit motive is a key factor in the spread of popular culture‚ e.g. Wiggles have CDs‚ videos‚ clothes and lunch-boxes. (Usually) Developing from Local‚ to a National
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can be purchased on sale for $9.99. However‚ according to the U.S. Department of Labor‚ the minimum hourly wage of workers has increased from $1.00 to $5.85 between 1956 to 2007. Barbie dolls now sell even cheaper than they did before. How can the Mattel company sell Barbie Dolls at such a good price without inflation raising the cost of the doll? The answer is that now the doll is Made in China instead of Made in the USA. China has become a major subcontractor for many US brand name companies. (
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children and adults alike. The market environment has also pushes many well known brands to invest a major part of their budgets on research and development‚ allowing them to introduce new products continuously. Many well known brands such as as Hasbro‚ Mattel‚ BanDia and many other companies also invest huge amounts of money to compete for licensing of products connected to characters from TV shows‚ Films and video games‚to expand their market share. Power of the Buyers The toy industry is very
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price position and start ‚ but after purchase it‚ the parents are bound to face follow-up to buy other clothing products linked to the Barbie doll‚ thereby it is enable to expand business ; in the aspects of global Marketing‚ at the initial period‚ Mattel adopted the regional strategy is highly successful. Differentiate the strategy by the different local or regional cultural‚ make products more easily blend into the local culture‚ so that consumers accepted it‚ especially in the toy market‚ parents
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2014 Sidebottom 1 Jordan Sidebottom ENGL 1302 Professor Baggaley February 3‚ 2014 Barbie: Should the Doll be Modified? Since Barbie was first launched by Mattel in 1959 over 10 million have been sold. “Somewhere in the world‚ a Barbie is sold ever half-second”(Dittmar‚ Halliwell‚ and Ive). Out of all Mattel profits‚ Barbie makes up approximately 80% of them. Barbie brings in such a high profit because she has always been seen as the ’perfect woman ’: perfect house‚ boyfriend
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BADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model‚” and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular because she was
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Mattel – Case Study “The Chinese-Made Toy Recalls at Mattel Inc.” PAPER submitted at the IMC Fachhochschule Krems (University of Applied Sciences) Master Programme International Business and Export Management by Matthias EBNER Stefan RAFFERSEDER Jaroslav SIVY Course: Strategic Purchase and Global Sourcing Lecturer: DI Rainer DAUBECK Submitted on: 04.12.2012 TABLE OF CONTENT ADDITIONAL INFORMATION .......................................................................
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Breathe right strips 1. What are the advantages and disadvantages for CNS taking Breathe Right strips into international markets? Advantages: Sports‚ nasal congestion‚ and snoring are global issues so the market for the product is needed. Natural products with no side effects that promote wellness such as the non-drug nasal strip addressed this growing global demand in the global market. Free global public relations created a lot of excitement when it was first introduced. The opportunity to
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Decreased political and economic risk d. Better realization of location economies e. More incentive for local subsidiaries to develop competencies 4. . When toymaker Mattel sells Barbie dolls in the Middle East‚ it changes the doll’s shape to one that is a more accurate portrayal of a female body. Mattel does this to a. create a commodity-type product. b. transfer technological know-how. c. increase product standardization. d. realize experience curve effects. e. respond to
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