"Mattel S Misfit Toys Case" Essays and Research Papers

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Mattel S Misfit Toys Case

BUSINESS 501 ETHICS The Case of the Mattel Toy Company According to the instructions for this case study, three virtues were to be chosen to identify with the case study. In keeping with the instructions, I have chosen Honesty, generosity and justice as the 3 virtues to associate with the case. Stanford Encyclopedia of Philosophy states, “A virtue such as honesty or generosity is not just a tendency to do what is honest or generous, nor is it to be helpfully specified as a “desirable” or “morally...

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Case Analysis: Mattel and Toy Safety

Case Analysis: Mattel and Toy Safety Introduction Mattel Corporation is the largest toy company in the world, a publicly traded organization with a market capitalization of over $6.5 billion, employing approximately 36,000 people worldwide in 42 countries. Their products are sold in 150 nations (mattel.com). In the summer of 2007, Mattel suffered a major product recall incident. The first recall was the result of vendor failure in China where traces of lead paint were discovered...

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Mattel Toys

Mattel Toys Thesis: This is a rhetorical analysis of the response strategies employed by Mattel during the recall crisis. This decision would come back to haunt the toy manufacturer in the summer of 2007. Understanding how trust is built, support and recovery are a critical competency for any organization, particularly for those who take their ethical values and commitments seriously. Since an organization’s reputation is built on its trustworthiness that can take a long time and require considerable...

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Case #8: Mattel And Toy Safety

Case #8: Mattel and Toy Safety Case # 8 Mattel and Toy Safety Do you believe that Mattel acted in a socially responsible and ethical manner in regard to the safety of its toys? What should or could Mattel have done differently, if anything? I do believe that Mattel took an initiative of social responsibility and acted in an ethical manner. The issue of lead paint was introduced to the business. The company then addressed it to their overseas production facilities and took...

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Mattel Case

MATTEL CASE I. OVERVIEW Mattel was founded in 1945 by Elliot and Ruth Handler. The couple started out making furniture to sell out of their garage. This business was a success, but they wanted a new business approach to remain competitive in the fast-changing world. So, they turned to making toys, and Mattel became the world’s largest toy company, with a revenue of $5.8 billion and a net income of $684 million in 2010. Recently, the company commissioned Chinese companies to produce some...

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Mattel and Toy Safety

discuss the issue of toy safety in reference to Mattel, Inc., one of the world’s leading toy makers. Mattel had ordered a series of recalls of children’s playthings that had been found to be coated with lead paint. The toy recalls had alarmed parents and consumer activists, as well as the toy industry, retailers who marketed their products, and product safety regulators. I will address the following circumstances that involved Mattel and their safety issues. Do I believe that Mattel acted in a socially...

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Mattel Toy Recalls

Mattel, Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945, as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company, the primary activities of Mattel are to design, manufacture, and market the toys. As the company’s sales growing slowly, Mattel started to produce varieties of...

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Mattel and Toy Safety

 Mattel and Toy Safety Bus 250 Prof. J. Reece Amanda Wagoner November 18, 2013 Mattel and Toy Safety Mattel is an American based toy manufacture that was founded in 1945 by Harold "Matt" Matson and Elliot Handler. The company has been headquartered in El Segundo, California since it first opened. However, in 2007 the toy manufacture faced hard times when they had to do multiple recalls on their children's playthings due to unsafe parts and hazardous materials (such as lead paint) the...

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Mattel and Toy Safty

Mattel and Toy Safety Gabriel Caldwell BUS 250 Pof. Robert Hamamoto May 11, 2014 In 2007, the Mattel toy company recalled around 20 million of its toy products do to contamination of lead in the paint and safety issues dealing with parts of its products (magnets) that was manufactured in China. The Mattel Company is considered the “global leader’ in toy manufacturing with over 30,000 people employed in over 40 countries and operates in more than 150 countries. The Mattel Company...

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Mattel Case Study

Introduction Mattel, the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. The company must build on its heritage, while defending itself from threats. At the same faced with maintaining its market position in the face of many changes in their target market. Situational Analysis STRENGTHS      Strong Products...

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