CASE STUDY :MARY KAY EC SYSTEM Mary kay was founded 1962 the business has about 1‚8 million consultants selling its cosmetics and fragrances in 34 countries. It has about $2.4 billion in whole sales. The drivers of EC at Mary Kay include: Expand universe of potential buyers There is an increase of sales Customers expectations are met Increase brand products Ease of doing business Competitive pressure Cost effectiveness Provides more information to customers Improved customers service
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DIRECT SELLING ASSOCIATION 29 Floral St. London WC2E 9DP Tel: 020 7497 1234 Fax: 020 7497 3144 E-mail: info@dsa.org.uk Website: www.dsa.org.uk The Direct Selling Association Limited. Registered office as above. Registered in England Number 851537 Member of FEDSA Federation of European Direct Selling Associations Member of WFDSA World Federation of Direct Selling Associations Direct Selling briefing on world wide channel of distribution October 2005 The business method · Direct selling
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Mary Kay is a cosmetics business which faced the problem that every company wished they had. They were growing so quickly that the system they have in place was no longer a viable option to process the orders they had coming in‚ which ranged from 25-30‚000 per day. At the outset of the company‚ they had a decentralized system. This meant that the orders were scattered across 4 different mediums: web‚ phone‚ mail‚ and desktop computers‚ and many mistakes were made as a result. With over 850‚000 IBCs
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Vrinios(Register at www.jamiecrusevrinios.com to attend Friday & Saturday) | Monthly challengeHawaiian PJ PartyAugust 28th 10pmBe a Golden Girl ($1000 w/s order in July) AND add 2 recruits to qualify to attend with NSD Jamie Vrinios | Item Selling ChallengeComplete selling $200 w/s and 25 items‚ 400 w/s and 50 items‚ 600 w/s and 75 items OR 800 w/s and 100 items to earn fabulous monthly prizes. Tracking form at www.unitnet.com/denisesowder | Contest Tracking for Consultants_July
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Theory) leads to high employee motivation. * Mary Kay ’s automobile reward program is highly valued by employees (high outcome valences in Expectancy Theory) and has spurred many consultants to perform at very high levels. Automobile reward is contingent on the meeting of minimum monthly sales targets. * Consultants ’ need for belonging and esteem (Need Hierarchy Theory) is cost effectively leveraged by the various recognition programs. * Mary Kay Cosmetics has training systems to improve performance
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Business Interview Project Mary Kay Incorporated Independent Beauty Consultant‚ Megan Jones‚ began her career with Mary Kay Incorporated in August of 2004. Being a wife and mother of a nine month old‚ she was looking for a way to supplement the family income from home. Megan said she had always dreamed of owning her own business one day. She thought it would be a real estate business not a cosmetic one. The consultant’s mother was sponsoring a Mary Kay skin care class and invited Megan
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Mary Kay Ash A woman whom we all know as being the entrepreneur that started the highly profitable business‚ Mary Kay Inc.‚ was much more than just the pretty face that stood as a representation of the company. Ash was even more than a mascot‚ but rather‚ the entire mind behind the Mary Kay Inc. Starting out as Mary Kathryn Wagner‚ born on May 12th‚ 1918 in Hot Wells‚ Texas‚ Ash started her legacy. In 1939‚ Ash became a saleswoman for Stanley Home products‚ where she hosted parties and
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Mary Kay vs. Maybelline Mary Kay has been one of America’s most trusted global names in skin care‚ makeup & body care for many years‚ as well as Maybelline cosmetics. Both provide America and the rest of the world with astonishing beauty products like make up‚ lip stick‚ and lip gloss. When American women and teenagers go out to buy their cosmetics‚ they are bombarded with different ads and different products saying that what they make is the best thing out there. Mary Kay and Maybelline cosmetics
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sites like EBay and Craig’s list to find people selling things that they are interested in purchasing. Although there are many benefits to using sites like those or even to be able to look into local sales online‚ but there are also some down sides to this type of buying and selling on the internet. In this paper‚ we are going to discuss the advantages and disadvantages of buying and selling online. There are many advantages to shopping online‚ whether it is through a used website like Craig’s
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promoting or selling that product‚ service‚ or brand. Marketing techniques include choosing target markets through market analysis and market segmentation‚ as well as understanding consumer behaviour and advertising a product’s value to the customer. Adding value is the key value in marketing. Mary Kay Inc. Company background: Mary Kay Ash founded Mary Kay Cosmetics in 1963 with her life savings of 5000$ and the support of her son‚ Richard Rogers‚ currently he is the executive chairman of Mary Kay. The
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