organizations in China in August accused the company of taking “advantage of the loopholes in developing countries environmental management systems” and awarding contracts to known polluters. Yesterday Apple responded to the accusations in a three-hour meeting with five Chinese environmental NGOs‚ admitting fifteen of their current manufacturing partners are contributing to pollution in surrounding areas by agreeing to perform audits of the companies. This followed several meetings with Apple following
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Marketing opportunities Executive Summary: BBQfun is one of Queensland’s specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle items to Queensland consumers since 2009. BBQfun’s product range is primarily focused on barbeques and outdoor lifestyle products‚ incorporating both local and important goods. BBQfun operates two stores in Queensland‚ one in Brisbane and one at the Gold Coast. BBQfun
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avoid launching a new brand; and (3) what price‚ product‚ promotion‚ and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing its own premium brands too heavily. This case deals with the question of whether marketing and branding create value for really poor consumers. It can therefore be used in an MBA‚ executive education or undergraduate core course on marketing management to illustrate the value of marketing and the marketing approach‚ or in
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New Heritage Doll Company 1. Describe and compare the business rationales for each of the two project proposals under consideration. Which do you feel is the more compelling? Project 1: Match My Doll Clothing Line Expansion Expand the successful Match My Doll Clothing Line to include matching all-season clothing for tween girls and their dolls. Pros: Current popularity will enable company to maintain premium prices. Company could take advantage of off-peak discounts offered by some suppliers
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Brazil‚ the largest country in South America‚ fifth largest country in the world‚ sixth largest economy in the world‚ and second largest emerging market worldwide is a vigorous marketplace to enter. Disposable income has increased significantly in recent years‚ GDP‚ driven by significant rises in exports and less reliance on imports‚ has made the country one of the world’s best performers‚ and investment in infrastructure and services‚ driven in part by global sporting events‚ has raised the standard
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description of political risks When doing international business‚ the manager may face several types of financial risks. The major types of financial risks are commercial risks‚ political risks‚ exchange rate risks‚ and other such as inflation-related risks. Thus‚ political risks are non commercial risks. Political risks are any changes in the political environment that may adversely affect the value of a firm’s business activities. Political risks may occur in any nation‚ but the risks vary considerably
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Case report Unilever in Brazil‚ Part II (1997-2007) Marketing Strategies to conquer North Eastern market Group: NAKED Members: Nico Schwendinger Alexandra Klopf Konstanze Horak Elif Kurtulus David Muhr Date: 28 November 2009 Table of contents 1 Introduction 3 2 Problem Statement 3 3 Alternatives 3 3.1 Turn something old into something special 3 3.2 Mix & Mingle to form something new 4 3.3 Keep it simple! 5 4 Issues 5 4.1 How does the
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What is east Asia and why study east Asia? China‚ Japan‚ South Korea… Asian tigers: South Korea‚ Singapore‚ Taiwan‚ Hongkong They are the fastest growing regions in the world. China’s the largest trading country in the world since 2011. 1.what is political economy? Political culture: South Korean people’s more obedient to the government so it has strong economy growth in 1960‚70. Political economist try to answer: a. Would democratization help trading‚ economy growth? 2.what is international
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BM 0180 International Business Country Risk and Attractiveness Analysis on Brazil Group members: Lim Yan Han Joanne (123351F) Wong Ying Tiffany (125544C) Chee Mei Ting (123572H) Tan Lynn (121855A) Warren Nur Syafiqah Binte Moksin (122744H) Tutorial group: BM1222- HB Submitted To: Ms Cheong Yin Ye Presented on: 28 May 2013 Table of Contents Responsibilities Table 2 Brief background of selected country 3 Political 3 Economic 5 Socio-Cultural Factors 7 Technology 8
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GlaxoSmithKline (GSK) is one of the largest and most profitable pharmaceutical companies in the world. This conglomerate is the product of multiple mergers of some of the leading companies in the industry. It was created in 2000 and at the time this case was written‚ had a market capitalization of $193.5 billion. The company’s most recent focus is on emerging markets‚ vaccines and consumer healthcare. When Sir Andrew Witty took over as CEO in 2008‚ he implemented a significant restructuring program
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