"Louis Vuitton Objectives" Essays and Research Papers

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Louis Vuitton Objectives

: Richard Small Submission Date : 02-03-2011 PROJECT PROPOSAL TITLE: LOUIS VUITTON AIM OF THE PROJECT: To understand the the marketing challenge faced by the LOUIS VUITTON the no 1 luxury brand in the world. OBJECTIVE: To investigate the LOUIS VUITTON (fashion & leather) business issues. These are some LOUIS VUITTON business issues * Regarding their distribution network, Louis Vuitton has a tremendous competitive advantage. But rapidly increase similar competitive brand...

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Louis Vuitton

Louis Vuitton Presentation of the company Louis Vuitton is an international luxury French fashion house specialized in trunks and leather goods, founded by Louis Vuitton in 1854. As an emblem of the French luxury, Louis Vuitton knew how to make way on the international scene, by advancing an image of quality, elegance and refinement. Today, Louis Vuitton is one of the most recognizable and powerful brands in the world with more than 300 stores in 44 countries around the world and 2,7 billion...

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Executive Summary for Louis Vuitton

Louis Vuitton’s History and Growth: a) The Designer Louis Vuitton's History: The designer Louis Vuitton was born with the name Louis Vuitton Malletier, and he was born in France in a country called Jura in 1821. He started working in France as a young adult, and he became a fashion designer by accident. He was from a working class family, as his father Xavier Vuitton was a farmer, and his mother was a milliner. Louis Vuitton used to walk 250 miles from his hometown to Paris, as he carried different...

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Louis Vuitton Case Study

Louis Vuitton(LV) was est. in 1854 in France and is known as one of the oldest French luxury fashion houses. The brand became famous for its exclusive leather bags and trunks. Over the years the LV line expanded from leather goods to fashion, selective retailing; wines & spirits; perfumes & cosmetics; watches & jewellery making the brand one of the most luxurious brands worldwide. The LV brand is most recognizable for its logo, quality, uniqueness and price. It resonates a sense of prestige,...

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Louis Vuitton Marketing Plan

Hennessy .  Louis Vuitton is one of the world's leading international fashion houses. LV Company sells their products through their actual stores and through the e-commerce section of its website as well. Louis Vuitton mission is to represent the most qualities of Western: “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy. Louis Vuitton...

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Swot Analysis Louis Vuitton

com/reports/556354/ LVMH Moet Hennessy Louis Vuitton SA - SWOT Analysis Description: The LVMH Moet Hennessy Louis Vuitton SA - SWOT Analysis company profile is the essential source for top-level company data and information. LVMH Moet Hennessy Louis Vuitton SA - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. LVMH Moet Hennessy Louis Vuitton (LVMH) produces and retails luxury goods...

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Louis Vuitton Market Position

------------------------------------------------- LOUIS VUITTON MARKET POSITION Louis Vuitton Malletier (commonly called Louis Vuitton) is a worldwide known French luxury brand, created in 1854, by Louis Vuitton. The main products are trunks and leather goods, ready-to-wear, shoes, glasses and jewelry. The LV monogram, used on most of the products, is highly recognizable, and is a main part of Louis Vuitton’s success. ------------------------------------------------- Competitive threats Competitors (current threat) Louis Vuitton...

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Louis Vuitton Imc

INTRODUCTION Louis Vuitton has prided itself in its tradition and longstanding commitment to thousands of peoples lifestyles for over a century and a half. Right from its origins as a trunkmaker, Louis Vuitton has always been a trendsetter, progressively developing a range of luxury products consistent with the brand's values. This creativity entered an exciting new realm in 1998 when Mark Jacobs joined the firm as the Artistic Director. The French origin of Louis Vuitton swiftly became an international...

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Louis Vuitton Survey Report

| Report on expanding ‘Louis Vuitton’ a brand of LVMH in India. | November 28, 2012 | | | | | Preface This report is made to understand whether a brand like Louis Vuitton can enter the diverse and upcoming Indian market. This report has surveys and analysis about all the current sale and marketing scenario of Indian market. It also aims to help our CEO to decide whether to invest in this market or not. The next question is in which part of this market to enter first. And...

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Capstone Project - Louis Vuitton

CAPSTONE FINAL PROJECT Capstone Final Project: Louis Vuitton Analysis KeiyaHood student, Dean March – Prof, Ph.D., Strayer University, Bus., 499 March 8, 2012 Introduction Capstone Project: Select a publicly traded company by researching the Strayer Databases or the Internet. Download the annual report for the most recent year reported for the use in this assignment. Based on your review and analysis of the annual report, prepare a 6 – 8 paper in which you answer the following...

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