LOUIS VUITTON IN JAPAN: THE MAGIC TOUCH Table of Contents PROBLEM STATEMENT 3 SITUATION ANALYSIS 3 Company History and Background 3 Company Mission Statement and Vision 4 Company Strategy 4 INTERNAL ANALYSIS 4 Strengths 5 Weaknesses 5 EXTERNAL ANALYSIS 6 Opportunities 6 Threats 6 Political Elements 6 Economic Elements 6 Social-Cultural Elements 7 Technological Elements 7 Legal 7 Competitive Analysis 8 Market Analysis and Segmentation 8 KEY SUCCESS FACTORS 10 KEY UNCERTAINTIES 10 ALTERNATIVES
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Louis Vuitton (LV) is the world’s leading luxury brand. It is ranked number 1. It is also regarded as the leading brand of the LVMH group and the 1st world group of luxurious goods which were produced and distributed. This brand was created in 1987. LVMH earned worldwide sales of €16.5 billion in 2007 (+7.7%). This achievement has ensured and conquered competition with its revenues being three times greater than its follower Richemont Group. The group has been split into five core activities with
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Louis Vuitton in India Executive Summary Louis Vuitton Moët Hennessy‚ the world’s leading luxury brand‚ made the decision to formally enter India in 1999. India was a familiar market for Louis Vuitton as the company had filled custom orders from maharajahs since the late 19th century. However‚ the Indian market was unlike any in which the company was currently operating. The changing socio-economic conditions of the developing nation opened up opportunities for the brand but also posed unique
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Louis Vuitton in Japan Case Study Student’s Name Instructor’s Name Course Title Date What has made LV’s business model successful in the Japanese Luxury Market? Japanese luxury market has often placed the greater deal about value on quality along with exclusivity of the products that are being offered as well as it is the critical success factor for the luxury brands within Japan. Fact‚ which Louis Vuitton has regularly concentrated on enhancing the quality of their product portfolio‚ has been
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Case Study- Louis Vuitton 1 Table of Contents 1. Introduction 2. The company Louis Vuitton 3. Supply Chain Strategy 4. Constraints of the Luxury Industry 4.1. Supply Chain Strategy of Louis Vuitton 5. Process map of buying process 5.Order Qualifiers and Order Winners 5.1. 5.2. Performance Dimensions Trade-off among Performance Dimensions 6. Internal Operation Practices 6.1. Manufacturing Process 6.2. Customization Point 6.3. 6.4. 6.5. 6.6. Service Package and Service Level
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LVMH Company Overview Louis Vuitton‚ a French fashion house‚ is now a brand of the LVMH group. It was first set up in 1854 by a young trunk-maker named Louis Vuitton. He started out by designing and manufacturing innovative stackable trunks. Products were sold through a company-owned sales outlet located in Paris. Then‚ in 1876‚ the company introduced luxury trunks with detachable frames. This is the first and initial success of Louis Vuitton‚ which enabled the firm to set up a new store in London
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Louis Vuitton Background Louis Vuitton (LV) is a name of a French man. He is a designer of the fashion industry in 1820s to 1890s. (Anon‚2014) This name had been the best fashion brand currently. According to totally brand value top 100 ranking in 2014‚ Louis Vuitton is standing 19th in the 100 brands. And also it is No.1 of fashion industry in the world. Louis Vuitton was created a luxury brand value and gained the top of world fashionable company in the past 150 years. (Forbes‚2014) Three authors
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Table of Contents 1.0 Executive summary This report is basically about how does a company conducted its market segmentation‚ targeting and positioning strategies in the industry and marketing mix strategy. I have chose Louis Vuitton(LV) as my topic to continue my research and report. The market size‚ market segmentation‚ positioning strategy and macro environment analysis of LVMH is discussed in the report. The SWOT analysis of LVMH is also being discussed briefly. Besides‚ the marketing
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Louis Vuitton Strategy LVMH is the world’s leading luxury products group. The strategy of LVMH is based on combining LVMH fashion and leather goods. Net sales have grown 57% in the past two years. In 2001 LVMH had a strong earning growth in a slumping economy. This was due to the strength of the Louis Vuitton brand‚ which is the world leader in luxury goods and benefited the younger brands from the synergies that developed within the business group. Each company could focus on their core business
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1. Assess the opportunities and threats for Luxury goods in India. Is there a product- market fit for luxury goods in India‚ in particular‚ given that India is still a low- income economy overall? A. Opportunities 1-The first mover advantage amongst the luxury goods segment. Also the historic business association with the LV brand create a strong brand recall in this segment. 2-The emergence of of high net worth consumers which is the 2nd fastest growing in the world. Also the Ascendance of
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