SWOT Analysis A. Internal Analysis 1) Strengths The ongoing success of the L’Oreal Group is without if not for the ingenuity of the concept of their vision as a team. The primary strength of the Company is the continuing research and innovation in the interest of beauty which assures that the L’Oreal Cosmetics offers the best to their consumers. Their dedication to their continuous research makes them the leader in the growing cosmetics industry despite the competition in the market. L’Oreal’s
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6. Strengths‚ Weaknesses‚ Opportunities and Threats STRENGTHS • Percentage penetration of fragrances and some cosmetics‚ particularly lipstick‚ is high. • Many women use more than one fragrance. • There is a high brand loyalty but a willingness to try new products. • The leading competitors are huge multinationals with the necessary resources to spend on research‚ development and advertising. • Either from vanity or insecurity‚ many consumers readily succumb
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3.) Abstract The purpose of this cases study was to analyse the main problem of L’Oreal which is moral issue‚ aiming to recommend suitable ways to mitigate the effect of the moral issue. A SWOT analysis was conducted to find the strengths‚ weakness‚ opportunities and threats of the performance of L’Oreal. Results indicated that L’Oreal has a strong brand with a strong capability of research and development‚ having a diversified geographic presence. Yet‚ the company performances badly in Western
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L’ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms‚ using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely‚ all historical data are expressed in current terms; inflationary effects are taken into account. Beauty and Personal Care Baby and ChildSpecific Products
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New York‚ NY‚ is a subsidiary of L’Oréal‚ headquartered in Paris‚ France‚ is a total beauty care company. The well-known slogan of company is “Because I’m Worth It.”‚ which represents the essence of the L’Oréal Paris brand as a whole. History The history of L ’Oréal refers to a many years ago – in 1909 young chemist and natural entrepreneur Eugène Schuller design‚ produced and sold one of the first hair dyes to hairdressers in Paris. In the beginning it was founded as Cosmair‚ Inc. Later
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Index Index 1 1. Corporate story 2 2. Analysis from the reputation perspective 2 1. Corporate story L’Oréal develops and manufactures haircare‚ haircolor‚ skincare‚ color cosmetics and fragrances for the consumer and professional markets. Established in 1909 by visionary scientist‚ Eugene Schueller‚ L’Oréal is committed to: progressive research and development‚ state-of-the-art manufacturing‚ quality products‚ and making beauty accessible to everyone around the world.
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Heyligar Khadidjatou Camara I. Current Offering of the L’Oréal Paris Brand L’Oréal Paris is just one of the many global consumer product brands owned by the megacorporation L’Oréal. Natalie Cristo‚ the Senior Vice President of L’Oréal Paris‚ stated that L’Oréal Paris is the flagship brand of the company and that it celebrates the value of the consumer (Jeffries‚ 2011). With a legendary slogan‚ “Because you’re worth it”‚ L’Oréal Paris emanates femininity‚ modernity‚ and quality L’Oréal’s annual report
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Key Issues Facing L’oreal Core Competencies L’Oréal has created several core competencies that have created value and served to gives L’oreal a competitive advantage over it’s competitors. Loreal’s first core competency is seen through it’s product innovation. L’oreal is fully dedicated to creating new and innovative products at it’s advanced dermatological research facilities. L’oreal invests heavily in research and development and aims to introduce one or two new products each year‚ every
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3) The model in the Planners Lab can be easily exported into a spreadsheet and vice versa. This flexibility enables us to view both the spreadsheet model and the Planners Lab animated dashboard model. 4) It is easier to implement Goal analysis and what if analysis in the Planners Lab than in a spreadsheet. 5) The Planners Lab models are far more organized and interpretable than a spreadsheet model which is can get very tedious as the number of variables keeps increasing. 6) In the Planners Lab
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Plénitude is not having the same success as it has had in its home market in France and Europe‚ and is still not gaining any profit. L’Oréal now needs to adapt its Product strategy to the US market in order to strengthen the brand. Situation Analysis (annex 1) L’Oréal exported Plénitude to the USA and has been struggling to increase market share‚ without success‚ they wanted to replicate the formula for achievement in France (mass market‚ technologically superior products and Star Product Strategy)
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