Rengifo Lozano MTV Networks: The Arabian Challenge 1. Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? The Arab culture is known for reacting‚ and some think over reacting negatively to controversial content. The Middle East offered a huge population of youth with a rich and diverse culture. In an effort to adopt the strategy of “Think Globally
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The Pop Culture Assault Music TV channels‚ broadcasting variety of programs ranging from ordinary music videos through charts‚ various shows to cartoons are the symptom of our times. No matter if it’s MTV or VIVA‚ they sell very similar stuff‚ often cheap and shallow. The pop culture and consumption grasped the most powerful device that is television. It is used as a tool for spreading out information‚ ideas and appeals. Oftentimes they are silly and ridiculous; nevertheless they have enormous influence
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Adaptation and Localization. What’s the difference? When it comes to Adaptation. Its story telling shifting from 1 medium to another. 1 example would be Nodame Cantabile. From Manga (Print Medium) it adapted into Live Action (Film Medium) then again in Anime (Animation Medium). Despite the changes in medium. The content from Characters‚ Plot‚ Settings stay the same from its original Print Medium just going with a few changes. Not as precise to its original form but close enough when it adapted
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The Real World of MTV Networks MTV networks revolutionized the definition of entertainment forever by broadcasting programs aimed specifically towards teenagers. In the 1990s‚ the network influenced teens all over America on fashion trends‚ what music to listen to and anything that was considered to be trending. Since the launch of MTV on August 1‚ 1981 at 12:01 am‚ people learned that they did not have to settle with just listening to music‚ now they could watch music videos. The very first song
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RATIONALE INTRODUCTION In our generation today‚ "music television or MTV" has gained considerable audience in the music and television industry. During the last two decades since its conception in 1981‚ MTV channel has dramatically increased its share of viewers. Before MTV‚ music was just for the ears‚ only to be heard it did not matter what the artists look like just as long as they sounded good. But the emergence of MTV changed the concept of "talent‚ to be "talented". First one must perform
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M T V Have you ever wondered about MTV and how it became as big as it is today? The reason for this is that it has been around a while and your parents may have even watched it when they were younger. So‚ they have a little experience in how to draw young teens to watch their programs. MTV got its big start and revolutionized television as modern viewers know it today. MTV‚ or Music Television was started on August 1‚ 1981. It was broadcast almost everywhere in America. It was filmed in New
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ICMR Case Collection Co p y Icfai Center for Management Research MTV Networks: The Arabian Challenge o D . N ot BSTR294 - Teaching Note 2009‚ Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet‚ or transmitted in any form or by any means- electronic or mechanical‚ without permission. To order copies‚ call +91-40-2343-0462/63 or write to Icfai Center for Management
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sits in places: reflections on globalism and subaltern strategies of localization Arturo Escobar Department of Anthropology‚ University of North Carolina‚ Chapel Hill NC‚ USA Abstract The last few years have seen a resurgence of interest in the concept of place in anthropology‚ geography‚ and political ecology. “Place” — or‚ more accurately‚ the defense of constructions of place — has also become an important object of struggle in the strategies of social movements. This paper is situated at the intersection
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The negative effects of MTV on our society and culture What do you think about when you hear the word MTV? Carson Daily counting down the top ten on Total Request Live? Bam Margera doing insane stunts on his new show BAM? How about The Wild Boys chasing alligators and poisonous snakes? MTV has revolutionized and affected the whole world through its negative influence on society and culture. MTV has in many ways corrupted our youths and American culture with shows such as Jackass‚ with
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MTV and The Madonna Phenomenon "Madonna’s intuitive grasp on the televisual world in which we live- of the medium’s possibilities for engaging spectators in diverse ways- that in part accounts for her success. She is the supreme television heroine." (E. Ann Kaplan 271) "What are the main theories which we have studied so far and how have they affected how you view television?"-This is the question which this paper is supposed to answer. Obviously there is not enough time or space
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