P2-describe the limitations and constraints of marketing Limitations and constraints include; Sales of Goods Act 1979 Trade Descriptions Act 1968 Consumer Credit Act 2006 Data Protection Act 1968 Voluntary constraints Direct Marketing Association (DMA) Pressure groups and consumerism Acceptable language Sales of goods act 1979 The sales of goods act needs sellers to trade goods that are as they advertised and described. The good or service has to be of satisfactory quality. Effectively
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UNIVERSITY OF EASTERN AFRICA FACULTY OF COMMERCE DEPARTMENT OF MARKETING AND MANAGEMENT UNIT TITLE : MARKETING PLANNING AND CONTROL TASK : Analyze the importance of control. (10mks) : Discuss any major problems that confront attempts to control and evaluate market activities. (10mks) : Marketing planning is difficult for Toy companies because toys tend to be fads
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Strategic Planning in Marketing Preface The purpose of the strategic planning is to find ways in which the company can best use its strengths to take advantage of the opportunities in the environment. For long run survival and growth‚ companywide strategic planning is done which involves defining a company’s mission‚ setting companies goals and objectives‚ designing the business portfolio‚ planning other functional strategies. Marketing Strategies and programs operate within the broader strategic
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Marketing and Advertising Planning Top-down‚ Bottom-up and IMC 1. The Marketing Plan 1. The Importance of Marketing Planning 1. The marketing plan assembles all the pertinent facts about the organization‚ the markets it serves‚ and its products‚ services‚ customers‚ competition‚ and so on. 2. It forces all of the departments-product development‚ production‚ selling‚ advertising‚ credit‚ transportation-to focus on the customer. 3. Finally‚ it sets goals and
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The four marketing planning activities undertaken by all corporate headquarters are a. Product – The corporate headquarters focus on this activity is product variety‚ quality‚ design‚ features‚ brand name‚ packaging‚ sizes‚ services‚ warranties and returns. They focus on customer feedback and utilize market intelligence services to make sure the customer is happy and is impressed from the product. b. Price – The focus is on List price‚ discounts‚ allowances‚ payment period and credit terms. c
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Report on market planning Whilst making marketing decisions a business must decide their method of marketing. This will then be the way in which all future marketing activities will be planned. This is marketing planning. It has a huge number of benefits for any business. It’s influenced by the strategic plans of the business and its corporate objectives. Large public limited companies such as Nestle will usually have an overall plan for the business and has set objectives which they’re able to
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GSK Marketing Planning | March 31 2013 | Calvin Cheung‚ Hussain Al Katib‚ Manpreet Budwal‚ Sandra Okechukwu | SOSTAC Review based on GlaxoSmithKline | Content Table of Contents 1.0 Introduction2 2.0 Situation Analysis3 2.1 PESTEL Analysis3 2.2 SWOT Analysis4 2.3 Boston Matrix5 2.4 Porter’s Five Forces Analysis6 3.0 Objectives8 4.0 Strategy9 4.1 Product9 4.2 Price9 4.3 Promotion9 4.4 Place10 4.5 Person10 4.6 Process10 4.7 Physical Evidence10 5.0 Tactics11 6.0 Action Plan12
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Assessment 2 2 A) The four objectives of market plans for the future by Z Energy are:- Product price promotion and place. Product : For Z energy their main product is the fuel they sell in the market to attract its customers so it is very imortant for them to maintain the quality of the fuel they are selling so as to stay in the competitive market. The fuel they are selling should be more clean so that it improves the engine life and helps the car in running longer and should have special additives
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Assess the practical value of strategic marketing planning models to today’s marketing managers. The four P’s are essential for any company wanting to implement the marketing concept‚ unfortunately these tools only concern the operational side of an organisation (they identify the wants and needs of a customer and then present them as a product). If a company wants to succeed and survive in the future they must focus on marketing planning‚ this concept concentrates on where the company currently
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Apple’s unique sales strategy www.sino-manager.com of: SteveTobak Source: Business network of excellence 2010-6-13 Recommended hot: 36 words to communicate the secret of the team management team determines the future of the company building Tags: Apple online store sales strategy From the Direct and channel pricing strategy to retail and online stores‚ Apple in the consumer electronics company in a unique way different from other sales oftheir products . If you know the "channel" the meaning
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