Gsk Marketing Planning
GSK Marketing Planning | March 31
2013
| Calvin Cheung, Hussain Al Katib, Manpreet Budwal, Sandra Okechukwu | SOSTAC Review based on GlaxoSmithKline |
Content
Table of Contents
1.0 Introduction2
2.0 Situation Analysis3
2.1 PESTEL Analysis3
2.2 SWOT Analysis4
2.3 Boston Matrix5
2.4 Porter’s Five Forces Analysis6
3.0 Objectives8
4.0 Strategy9
4.1 Product9
4.2 Price9
4.3 Promotion9
4.4 Place10
4.5 Person10
4.6 Process10
4.7 Physical Evidence10
5.0 Tactics11
6.0 Action Plan12
7.0 Control13
8.0 Summary13
9.0 References14
10.0 Appendices16
1.0 Introduction
This assignment is a SOSTAC analysis for our marketing project with GSK whilst incorporating all things associated with SOSTAC. In this assignment we will in detail look at the various aspects effecting out marketing plan and strategy.
The Aim of this marketing plane is to regulate and maintain GSK’s positioning in the market, an arrangement of objectives is introduced with filed dates to ensure GSK is moving forward and retaining their market share.
GlaxoSmithKline is a British pharmaceutical company that is headquarter in London, England. It is the fourth largest pharmaceutical company and functions in many countries. It was established in 2000 with the merging of Glaxo Wellcome plce and SmithKline Beecham plc. In 1880, Burroughs Wellcome & Company was founded in London by the American pharmacists Henry Wellcome and Silas Burroughs. The Wellcome Tropical Research Laboratories opened in 1902 In 1843, Thomas Beecham launched his Beecham 's Pills laxative in England giving birth to the Beecham Group. Beecham opened its first factory in St Helens, Lancashire, England for rapid production of medicines in 1859. The original factory was closed in 1994 and passed to the local college for re-development. By the 1960s, Beecham was extensively involved in pharmaceuticals.
2.0 Situation Analysis
A SOSTAC review consists of several elements, the first is situation analysis, and
2013
| Calvin Cheung, Hussain Al Katib, Manpreet Budwal, Sandra Okechukwu | SOSTAC Review based on GlaxoSmithKline |
Content
Table of Contents
1.0 Introduction2
2.0 Situation Analysis3
2.1 PESTEL Analysis3
2.2 SWOT Analysis4
2.3 Boston Matrix5
2.4 Porter’s Five Forces Analysis6
3.0 Objectives8
4.0 Strategy9
4.1 Product9
4.2 Price9
4.3 Promotion9
4.4 Place10
4.5 Person10
4.6 Process10
4.7 Physical Evidence10
5.0 Tactics11
6.0 Action Plan12
7.0 Control13
8.0 Summary13
9.0 References14
10.0 Appendices16
1.0 Introduction
This assignment is a SOSTAC analysis for our marketing project with GSK whilst incorporating all things associated with SOSTAC. In this assignment we will in detail look at the various aspects effecting out marketing plan and strategy.
The Aim of this marketing plane is to regulate and maintain GSK’s positioning in the market, an arrangement of objectives is introduced with filed dates to ensure GSK is moving forward and retaining their market share.
GlaxoSmithKline is a British pharmaceutical company that is headquarter in London, England. It is the fourth largest pharmaceutical company and functions in many countries. It was established in 2000 with the merging of Glaxo Wellcome plce and SmithKline Beecham plc. In 1880, Burroughs Wellcome & Company was founded in London by the American pharmacists Henry Wellcome and Silas Burroughs. The Wellcome Tropical Research Laboratories opened in 1902 In 1843, Thomas Beecham launched his Beecham 's Pills laxative in England giving birth to the Beecham Group. Beecham opened its first factory in St Helens, Lancashire, England for rapid production of medicines in 1859. The original factory was closed in 1994 and passed to the local college for re-development. By the 1960s, Beecham was extensively involved in pharmaceuticals.
2.0 Situation Analysis
A SOSTAC review consists of several elements, the first is situation analysis, and