Chapter 15: Designing and Managing Value Networks and Channels GENERAL CONCEPT QUESTIONS Multiple Choice 1. Intermediaries who buy‚ take title to‚ and resell the merchandise are called ________. a. retailers b. facilitators c. marketers d. agents e. merchants Answer: e Page: 468 Level of difficulty: Easy 2. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________
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PHA 321 - Biosciences II Quiz 7a - March 19‚ 2004 1. Anti-human-gamma-globulin antiserum is often used in A) indirect fluorescent antibody tests. C) complement fixation test. B) direct fluorescent antibody tests. D) radioimmunoassay. 2. The patient’s serum is heated in the complement fixation test in order to A) activate antibodies. C) inactivate complement. B) remove antibodies. D) remove antigens. 3. The change from negative serum‚ without antibodies specific to an infecting agent‚ to
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Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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KOTLER RESUME Marketing Management Philip Kotler – Kevin Lane Keller SUMMARY PART 1 Understanding Marketing Management 4 Defining Marketing for the 21st Century 4 Developing Marketing Strategies and Plans 5 PART 2 Capturing Marketing Insights 13 Collecting Information and Forecasting Demand 13 Conducting Marketing Research 16 PART 3 Connecting with Customers 18 Creating
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Questions for Chapter 6 True/False 1. A talented entrepreneur should be able to substitute for an experienced management team. (False) 2. The size of your organization is inversely correlated to the amount of revenue your business can derive (False) 3. Hiring a salesperson is more attractive than increasing support staff in regards to revenue generated. (True) 4. Your team members can help you to evaluate feedback from outside sources. (True) 5. Over 95% of entrepreneurs in
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etc. Similarly‚ subcultures such as religion‚ racial groupings and geographical location impact on consumer behaviour. Social stratification is also key when considering how to market a product which includes seven categories: 1) lower lowers 2) upper lowers 3) working class 4) middle class 5) upper middles 6) lower uppers 7) upper uppers. Social factors include reference groups‚ the family and roles and status. Reference groups expose an individual to new behaviours and lifestyles‚ influence attitudes
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Chapter 7 Quiz Review 1) Appropriate music choices for general practice medical offices are a) Country and gospel b) Classical‚ light jazz‚ and soft rock c) Folk and heavy jazz d) Heavy metal e) Heavy rock and rap 2) What kind of impression do cool colors create in the reception area a) Active b) Volatile c) Discordant d) Energetic e) Harmonious 3) A lively atmosphere is produced by what type of colors a) Dim b) Primary c) Muted d) Dark e) soft 4) When arranging a reception area to accommodate elderly
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Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha logo copy.tif SUMMARY by Chapter 4 Why Marketing Research? Successful Marketing Managers need timely‚ accurate and actionable information about consumers‚ competition and their brands to assess past performance‚ plan future activities and take strategic decisions leading to successful product launch or increase growth of a brand. Conducting Marketing Research and Forecasting Demand What is Marketing
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What is on the quiz (Actually the info is in chapter 7) Articles of confederation These were documents that basically made the 13 colonies separated from GB and established the US as a confederation Northwest ordinances This was an act of the confederation of the US that stated that the US would continue expansion towards the west Nationalist They preferred strong central government Goals of nationalists: To have their country united under THEIR nation’s rule - not to be ruled by some foreign
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Chapter 7 Accounting for Financial Management ANSWERS TO BEGINNING-OF-CHAPTER QUESTIONS 7-1 The balance sheet shows the assets‚ along with the sources of funds used to acquire the assets‚ at a point in time‚ say 12/31/07. The income statement shows the sales and profits that were produced during an interval of time‚ say the year 2007. An individual would have assets‚ and a net worth‚ and a balance sheet would detail these holdings. The individual would also have income and expenses‚
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