MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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Problem: ServerVault was confronting with couples of significant issues when expanding their hosting businesses. First‚ they would need to hire more full-time employees with highly experiences in skills to fulfill the needs of the expansion. However‚ it was very hard to find the proper employees within the narrow job markets. Secondly‚ the expansion means cost much. With the unexpected drops of the MASDAQ index‚ the new investors began to become conservative and willing to invest if they see the
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Characteristics of a 21st Century Classroom Characteristics of a 21st Century Classroom As we move further into the new millennium‚ it becomes clear that the 21st Century classroom needs are very different from the 20th Century classroom needs. In the 21st Century classroom‚ teachers are facilitators of student learning and creators of productive classroom environments in which students can develop the skills they will need in the workplace. The focus of the 21st Century classroom is on students
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Synthesis of work in the 21st Century For some years now‚ the trend of employment at the United States of America has shifted drastically. As a result of the changes that have taken place at the labor market‚ some of the smart individuals who have adopted to the changes have been promoted as those adamant to changes have been demoted. A number of cities in the United States of America have been abandoned. The brown fields‚ on the other hand‚ are growing even as they try by all means to get cheap
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The observation that I conducted was on Saturday afternoon‚ beginning with the mall. I entered the mall parking lot and observed how students were getting to the mall. Many of the students were dropped off by someone. I saw some students that were driving‚ speeding into the parking lot‚ music was loud or they were yelling across the parking lot. Inside the mall there were students of all ages‚ sex‚ race‚ and religion. During the observation‚ I first watched how the students communicated with their
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are actually on the street‚ panhandling. Your statement‚ “They get in the road every time — it’s dangerous‚ it’s not good for our quality of life and it needs to be enforced‚” is not only an oversimplified observation in regards to a more complex issue‚ but it is a statement that denigrates the human worth of those experiencing financial insecurity‚
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The Importance of Humanities in the 21st century? In this annotated bibliography I will be trying to answer the question of the importance of humanities in the 21st century. I will be using sources from newspapers‚ books and blogs in which I found either in the UEA library‚ internet and other sources of information. I will be making summaries of the content which I read and evaluate the source as a whole‚ for this annotated bibliography most of the sources which I came across coincidently were
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Merriam-Webster ’s Collegiate Dictionary defines piracy as‚ "an act of robbery on the high seas or an act resembling such robbery" (885). From this we can define software piracy as an act of robbery on the information superhighway. Many people do not see it as such. Even though the average person would never consider going into a convenience store and stealing a stick of gum‚ many have no qualms about stealing thousands of dollars worth of software. In a study done by the Canadian Alliance Against
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If you could create anything that would positively benefit society‚ what would it be and why? Please elaborate. The twenty first century is called “The century of new technologies”. The reason for this is that every single day the greatest brains of the planet are creating new ideas or technologies‚ which are determined to facilitate the life of the humanity. It is believed that in order to establish the new ideas‚ an individual must possess a wide fantasy that arises by reading the newspapers‚ magazines
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gender discrimination Discrimination is the prejudicial or distinguishing treatment of an individual based on his or her membership - or perceived membership - in a certain group or category. It involves the group’s initial reaction or interaction‚ influencing the individual’s actual behavior towards the group or the group leader‚ restricting members of one group from opportunities or privileges that are available to another group‚ leading to the exclusion of the individual or entities based
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