information within the business; or deal with legal and similar issues. Business Communication encompasses a variety of topics‚ including Marketing‚ Branding‚ Customer relations‚ Consumer behaviour‚ Advertising‚ Public relations‚ Media relations‚ Corporate communication‚ Community engagement‚ Research & Measurement‚ Reputation management‚ Interpersonal communication‚ Employee engagement‚ Online communication‚ and Event management . Advertising is the most widely known weapon in the marketing armory. This
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Traditional and Contemporary Issues and Challenges FIRST THINGS FIRST Coke Needs Shaking Up “We feel pretty good about the way the company is moving. We just have bumps in the road that are so doggone visible.” —JIMMY WILLIAMS‚ DIRECTOR‚ COCA-COLA chapter 2 At the peak of Coca-Cola’s dominance of the soft-drink industry‚ about 1996‚ the company seemed invincible. Coke’s then-CEO Roberto Goizueta and many industry observers dismissed PepsiCo as a loser in the cola wars. Goizueta convinced
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having a representative appearing on the video program‚ IKEA will show that not only the company has guts to accept mistakes it committed but also company cares to rectify it. The representative should first apologize for the ignorance about this issue on company’s behalf and should ensure that the message about company’s planning to take corrective action is clear and how company is going to rectify and avoid such mistakes in future. In this way the IKEA brand value will increase as the customer
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1.0 INTRODUCTION Recently the terms "governance" and "good governance" are being increasingly used in development literature. Bad governance is being increasingly regarded as one of the root causes of all evil within our societies. Simply put "governance" means: the process of decision-making and the process by which decisions are implemented (or not implemented). Since governance is the process of decision-making and the process by which decisions are implemented‚ an analysis of governance focuses
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and documentation relevant to the topic; d. an independent contribution by the student to the research or ideas on the subject of the thesis‚ e.g. applying the literature to new material‚ giving his or her own‚ original interpretation‚ evaluating an issue in the secondary literature‚ publishing new historical data‚ or developing a new theoretical idea; e. reasonable conclusions deduced from the original problem (the question/hypothesis); f. a five-hundred word abstract in English; g. references and
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a successful global furniture company‚ which was founded as a mail order business earlier. The vision of IKEA was to create a better life for the many people‚ besides offering qualitative products with affordable prices‚ IKEA was trying to be environmental friendly and social responsible. Nevertheless‚ the flourish of IKEA also brought some problems‚ and IKEA was currently seeking a better way to deal with the child labor issues of its suppliers. 2) IKEA was facing a harsh issue due to the secretly
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maintained at an airport. An airport consists of at least one surface such as a runway for a plane to take off and land‚ a helipad‚ or water for takeoffs and landings‚ and often includes buildings such as control towers‚ hangars and terminal buildings. Issues Last year‚ the country has experienced problems with the congestions of major airports especially in NAIA‚ wherein flights were delayed‚ cancelled and diverted with short notice only. The reason behind this problem is the increase of flight promos
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Academic Research in Business and Social Sciences April 2013‚ Vol. 3‚ No. 4 ISSN: 2222-6990 Corporate Governance- Issues and Challenges in Pakistan Beenish Ameer Department of Management Sciences‚ Abbasia Campus‚ Islamia University of Bahawalpur‚ Pakistan E-mail:beenishameer14@gmail.com Abstract Purpose: Pakistani companies are crucial for attaining the better position in the global market by adopting the actual concept of corporate governance. Corporate governance is a worldwide phenomenon
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many. Hence‚ the right skill in managing HRM is fast becoming one of the emerging company’s current issues. Professionals in this department of a successful business must be talented and capable in dealing with employee’s issues to be able to focus in performance management‚ which is a deep concern for HRM. This paper aims to cover the particular aspect of Performance Appraisal Issues and Challenges in the performance management to manage a globally responsive business in today’s immense businesses
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commercials account for 90% of its advertising campaigns. Project Mosa is a research project that focused on gathering information through focus groups around the world to determine key attributes of the brand as well as identifying the negative aspects of the brand. The key issues in this case are: the need to determine the mutual consistency of the two research projects and the need to evaluate the worthiness of standardizing Heineken’s brand image and advertising worldwide. 3. Heineken
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