Campaign: Kony 2012 http://www.youtube.com/watch?v=Y4MnpzG5Sqc Short versions: http://www.youtube.com/watch?v=j36n8Kn_lUY http://www.youtube.com/watch?v=VWd0veKp1R0&hd=1 (this may be a stronger version) 1. Why we are choosing this one: This was a very successful campaign. Most of our group had heard about the Kony campaign and have shared with more than one friend; thus it was a successful viral marketing campaign. The statistics show that 112 million people viewed this video
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2000. The Child Poverty Action Group‚ the Canadian Council on Children and Youth‚ the Canadian Child Welfare Association‚ and the local voluntary organizations direct the campaign 2000 which was started in 1990. The goal of Campaign 2000 was to implement the House of Commons resolution which was to end child poverty. In campaign‚ they develop some activities at national
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The Campaign Boondoggle Fred Krimmelbein SOC 120 Cari Lynn Beecham-Bautista Monday September 16th Corporate America plays a significant role in elections from participating in political action committees to specifically targeting or supporting candidates through contributions and advertising. The U.S. Supreme Court recently upheld law demonstrating that the rights of an individual and a corporation are the same when it comes to free
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RIORDAN‚ INC. PR CAMPAIGN: STRATEGY Riordan‚ Inc. PR Campaign: Strategy Team C Ruben Soto‚ Nancy Aaberg‚ David Mehrer Sr.‚ Michelle Schuck‚ Hayat Hirsi‚ Maribel Mendez MKT 438 Public Relations University of Phoenix M. Jean Bodden December 14‚ 2008 RIORDAN‚ INC. PR CAMPAIGN: STRATEGY It’s true that each effective public relation campaign has to be supported with the proper strategic plan to carry out valuable ideas into measurable performances and tactics. In that respect‚ Riordan’s
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must want to know more. INTRODUCTION We were assigned a job by a leading PARTY OF UK to design an election campaign strategy aimed at communicating to 18-23 years olds. We have now completed the job and we would like to give a presentation on our strategy. The strategy aims to build a desire and motivation among the young voters to vote for the party. While designing the election campaign strategy‚ we have implemented all the marketing concepts because as proved by Harrop (1990) political marketing
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NFL Rush Campaign Analysis NFL Rush Campaign Analysis The National Football League (NFL) began its NFL Rush campaign in 2006 with the launch of the nflrush.com website. The main purpose was to attract children‚ ages 6 through 14‚ to the NFL. In 2007‚ the NFL launched the Play 60 movement as part of the effort. In 2010‚ the NFL began an animated television series on Nickelodeon called NFL Rush Zone to better reach children. The website‚ Play 60‚ and NFL Rush Zone are the three main communication
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Masonboro Island is a beautiful and unique natural feature near Wilmington‚ North Carolina‚ accessible to the public only by boat. This diminutive island is a popular party spot during summer. But‚ as with all alcohol fueled frolics‚ there are some negative side effects of the public use of Masonboro Island. Trash and litter left behind by party-goers creates a major ecological and aesthetic problem both for the island itself and the surrounding waterways. In order to address the excess of litter
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Save the Children Campaign‚ The Analysis Introduction: The organization that I chose to analysis is the Save the Children Campaign. This organization relies heavily upon ethos and pathos to get support for their cause. This organization uses many means to get their point across to people. This organization uses the emotional appeal to their advantage and mostly they use this technique to get donations and volunteers. The use of credibility strategies has helped the organization also with receiving
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exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes‚ but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisements every day. Their ad campaign has been an iconic one‚ using repetition‚ a textbook marketing strategy‚ to create recognition of the brand. Nike ads are very commonly featured with the same basic elements in all of the printed advertisements they publish. These conventions that
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that reached the Russian border‚ only 100‚000 made it out (Moore‚ Online). Through the Russian Campaign the seemingly indomitable man of Napoleon began to crumble at the base‚ and after numerous fatal errors‚ the foundation fell. Napoleon ’s Russian Campaign of 1812 resulted in failure. Napoleon unleashed his armies to Russia in June of 1812. The initial reason for the start of the Russian Campaign was that of desertion (Bloy‚ Online). This became evident when Czar Alexander I of Russia left
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