Chapter 3 The Role of Destination in Business Travel and Tourism The Definition of a Destination Destination is a place where the main focus of the business travel trip will be‚ whether a conference‚ a sales mission or an incentive travel package The Distinction between Destination and Venues Venues are supposed to provide one or some of the services needed by the traveler While destination are meant to provide virtually every service the traveler needs However‚ the distinction has become
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Branding the Destination The tourism industry is a remarkable industry as it has brought positive effects in terms of intercultural exchange as well as economic growth to the tourism destination (UNWTO‚ 2011). The UNTWO (2007‚ p1) defines a destination as “the place visited that is central to the decision to take the trip”. The term ‘branding’ is often encountered in marketing classes however it does apply in the tourism aspect as well. It was more than two decades ago when Pritchard and Morgan
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Destination Branding March 2010 Definitions Destination Marketing “’...destination marketing covers all the activities and processes to bring buyers and sellers together; focuses on responding to consumer demands and competitive positioning; is a continuous coordinated set of activities associated with efficient distribution of products to high potential markets; and involves making decisions about the product‚ branding‚ price‚ market segmentation‚ promotion and distribution’.” WTO (2004:
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Shwedagon Pagoda Yangon‚ formerly known as Rangoon‚ was the capital of Myanmar‚ is known for its colonial architecture‚ which although decaying‚ remains an almost unique example of a 19th-century British colonial capital. Friendly street vendors‚ traditionally dressed local people‚ attracting old Chevrolet buses and trishaws‚ all make a feel like a museum of Yangon downtown life. Shwedagon‚ the heart of Yangon‚ is the most profoundly honoured pagoda in the country and interesting history behind
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“What do destination marketers need to know about tourists/visitors in order to best market a tourism destination?” Tourism destinations face many challenges in a competitive marketplace. A tourism destination can be defined as a place which attracts visitors from a wide range of destinations globally to spend at least one overnight (Pike‚ 2004). With tourism destinations a highly perishable commodity marketing strategies have changed to become less mass market and more consumer orientated. As identified
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HNHM TOURIST DESTINATIONS TABLE OF CONTENTS: TASK 1 Introduction………………………………………………………………………………………..1 a) Compare the appeal of current leading tourist destinations with that of currently developing tourist destinations…………………………………….………2 b) Evaluate how characteristics of a tourist destination affect its appeal…3 TASK 2 a) Analyse issues that affect the popularity of tourist destinations……..4 b) Discuss the potential for responsible tourism to enhance the host community
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I. Introduction Caribbean Area 2‚754‚000 km2 (1‚063‚000 sq mi) Land area 239‚681 km2 (92‚541 sq mi) Population (2009) 39‚169‚962 Density 151.5 /km2 Ethnic groups Afro-Caribbean‚ European‚ Indo-Caribbean‚ Chinese Caribbean‚[2] Amerindians (Arawak‚ Caribs‚ Taínos) Demonym West Indian‚ Caribbean person‚ Caribbean Languages Spanish‚ English‚ French‚ Dutch‚ among others Government 13 sovereign states; 17 dependent territories Largest cities Santo Domingo Havana Santiago de los Caballeros Port-au-Prince
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I am going to Rapid City‚ South Dakota for my vacation. I chose to go here because it is the first family vacation spot I can remember going to as a child with my parents. South Dakota is located in the central part of the United States. Rapid City is located in western South Dakota. The weather here changes with the seasons – cold‚ snowy winters and hot summers. Hotel I am staying at is the Fairfield inn and suites. We will be staying in the Wa Tiki luxury suite. The room has 2 bedrooms
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I think everyone should have their own unforgettable experience in their life. Today‚ I would like to talk about an unforgettable experience during my last school holidays’ vacation in Pangkor Laut Resort. During my last school holidays‚ I got the opportunity to stay there for 3 days and 2 nights. This resort has privately owned the island of Pangkor Laut and it is located in Perak. We left our house at 8 o’clock in the morning. After 3 hours of journey‚ we have reached the Lumut jetty.
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A RESEARCH STUDY ABOUT THE TOP THREE DESTINATIONS IN ANTIPOLO : IT’S ANALYSIS BY: JEHN MARIE P. BONTO Chapter I The Problem I. Introduction: This chapter presents the background of the analysis‚ its significance and scope. Over the years‚ there had been growing concerns regarding the tourist destination in the Philippines. This study will be focusing on the three major destinations in Antipolo City‚ the famous Antipolo Cathedral‚ Hinulugang Taktak and the Via Dolorosa. The main
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