destination
Chapter 3
The Role of Destination in Business Travel and Tourism
The Definition of a Destination
Destination is a place where the main focus of the business travel trip will be, whether a conference, a sales mission or an incentive travel package
The Distinction between Destination and Venues
Venues are supposed to provide one or some of the services needed by the traveler
While destination are meant to provide virtually every service the traveler needs
However, the distinction has become blurred as major attractions and resort complexes have sought to become destinations in their own right, providing all the services required by the business tourist
The Destination Product
Destination is like do-it-yourself kit, from which the business tourist constructs his or her own product or experience
Destination product is a mixture of tangible and intangible elements
Destination products are highly subjective and are subject to customer perception:
Whether or not the destination is seen as safe, secure and stable
The perceived ambiance and atmosphere
The degree to which the destination is seen to be friendly or not
The perceived efficiency and reliability of services within the destination
Tourism destination product is at high level interdependence between various elements
If one element fails the whole product collapses
Destination Management
Destination requires effective management if they are to satisfactorily meet the needs of business tourists
The scope of business tourism destination management
The Typology of Destinations
This figure offers a typology to illustrate the different roles which destinations can play in business travel and tourism.
Types of Business Tourism in Destinations
Most destinations receive and service a wide variety of types of business tourism simultaneously
Few of the business tourism types are:
Attending exhibitions
The Role of Destination in Business Travel and Tourism
The Definition of a Destination
Destination is a place where the main focus of the business travel trip will be, whether a conference, a sales mission or an incentive travel package
The Distinction between Destination and Venues
Venues are supposed to provide one or some of the services needed by the traveler
While destination are meant to provide virtually every service the traveler needs
However, the distinction has become blurred as major attractions and resort complexes have sought to become destinations in their own right, providing all the services required by the business tourist
The Destination Product
Destination is like do-it-yourself kit, from which the business tourist constructs his or her own product or experience
Destination product is a mixture of tangible and intangible elements
Destination products are highly subjective and are subject to customer perception:
Whether or not the destination is seen as safe, secure and stable
The perceived ambiance and atmosphere
The degree to which the destination is seen to be friendly or not
The perceived efficiency and reliability of services within the destination
Tourism destination product is at high level interdependence between various elements
If one element fails the whole product collapses
Destination Management
Destination requires effective management if they are to satisfactorily meet the needs of business tourists
The scope of business tourism destination management
The Typology of Destinations
This figure offers a typology to illustrate the different roles which destinations can play in business travel and tourism.
Types of Business Tourism in Destinations
Most destinations receive and service a wide variety of types of business tourism simultaneously
Few of the business tourism types are:
Attending exhibitions