Module 1 Study Quiz 1. Marketing is: a) About invention of new markets‚ new products and new services b) About the invention of new ways of distributing and reaching customers c) About researching‚ finding‚ understanding and making new markets d) About creating and changing market processes that change markets e) All of the above 2. A responsibility of marketers is to sell new products and ideas to decision-makers in their organization. a) Yes b) No 3. The focus of companies needs to be on winning:
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PLANT LOCATION PUZZLE 1. What is the competitive environment facing EDC? What is EDCs strength in manufacturing? Should EDC establish a manufacturing division in Asia? Justify your answer? Ans. Ann realises that the demand for bicycles was fluctuating; she also notices the increase in competition. The doubling in the sales of bicycle in the Asian market and on the other hand US market was able to yield only 2% growth in sales annually was a major issue. Eldora was unable to serve the Asian markets
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Chapter 3 Starbucks Case I. Answer the following two questions: 1. Assume now you are in the context of what is described in the case‚ how can you challenge Schultz’s business model? Justify your argument. (10 pts) Howard Schultz actually has a really good business plan in our opinion‚ one that is actually very difficult to find an aspect to challenge. Any problem that has risen with it‚ Schultz has taken the necessary steps to correct it. For example‚ when the finances of the company as well as
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Since Mrs. Maloney is clearly the murder of Patrick Maloney when she bashes him in the head with the the leg of lamb‚ and feed it to the police playing innocent at the time the irony of the story is a sweet face might completely get away with the murder of her husband. At the begging of the story‚ Marry lived a simple housewife life that was all around her husband Patrick‚ she would do some sewing clean the house plus be keeping her good looks on point. Mrs. Maloney would greet Patrick at the door
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Five Things to Do Before Writing a Business Plan Writing a business plan is not an easy task. Most people spent days or even weeks to write a 20- or 30-page business plan. Sure‚ there are many websites that provide information on how to write abusiness plan. But before you start writing yours‚ there are five simple things that you need to do. These five things will make writing your business plan much easier. 1. Describe your product or service You need to make sure that you can really tell
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Discussion Questions: 1. Should advertisers stay out of schools and respect them a “commercial free” zone? If not‚ what limits should they abide by in attempting to advertise to school-aged children and teenagers? “The methods used by advertisers seem limitless (Rae and Wong 338).” Commercial advertising—whether we agree to the extent that is goes or not—has become a major part of our culture. So we should not be surprised of how it is now breaching our schools and directly affecting the
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eDocs This case concerns the negotiation of a venture capital investment between Charles River Ventures (CRV) and the founders of eDocs. eDocs (Kevin Laracey) and CRV (Jonathan Guerster) must decide what terms they would like to negotiate. Negotiation roles are given in an accompanying spreadsheet. Please review the study questions (page 2) and the poll questions (pages 3 and 4) – I will use these questions as a basis for class discussion. The point of the poll questions is to force people to think
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ex-warehouse‚ meaning that by placing the goods in a warehouse accessible to Mr Williams‚ Mr Wu has completed his obligations as they pertain to delivery of the drill. And as a contractual clause will always take precedent over any relevant law expect in the case of mandatory law‚ the contractual clause as to the delivery conditions stands. Non – Delivery and Damages On the 15th April‚ Mr Williams requested Mr Wu compensate him for the loss of the drilling machine‚ despite the fact that the ex-warehouse
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requires more complicated product development process‚ the company is facing the choice of either keeping outsourcing designs or establishing its own design department. Also‚ if it stays on outsourcing designs‚ OXO has to choose which partner and in what way it should go for. Summary of Key Issues * OXO has been outsourcing product manufacture and design to other companies and achieved growth through successfully managing the partnerships using strategic agreements that benefitting the company
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How road safety has changed over the years Why Speed Limits Have Changed During the last 100 years speed limits have changed in the UK‚ now in residential areas speed limits are generally 20mph to 30mph and on main roads the speed limit is 40mph. On the motorways the speed limit is raised to 70 mph. The first speed limit was 1865; this speed limit was 2mph in built up areas such as cities‚ towns and villages. This was then raised to 20mph and large fines were put in place for speeding and
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