Brand and Fashion assignment 2 Lulu Guinness Brand Positioning “Positioning is the act of designing the company’s offering and image so that they occupy a meaningful and distinct competitive position in the target customer’s minds.”(Kotler‚ 1997.) Lulu Guinness is an accessory designer‚ successful for creating a brand which produces exquisite witty handbags and a range of collections‚ such as umbrella‚ sock‚ hosiery‚ scarves and sunglasses. The brand has a strong reputation for expressing “true
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to your team. I am First year student of International Fashion Branding ( at Glasgow Caledonian Uni.) and lectures such as fashion marketing or fashion branding provided by high skilled fashion editors and buyers ( such as Cara Connell ) are giving me knowledge of fashion history‚ fashion technologies and are preparing me to work like this. I am taking all opportunities that my Uni is giving me‚ this year I already took part of fashion show‚ helping with producing and styling aspects. I also
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The primary influence in fashion in the 1940s was war‚ which actually set out to mark the new standard. The United States had remained safe and out of the war overseas‚ between Germany‚ Japan‚ England‚ Poland‚ and France‚ but after the Japanese attack on Pearl Harbor on December 7th‚ 1941‚ the United States declared war on Japan‚ Germany‚ and Italy‚ officially entering World War II. Before Paris fell to Germany‚ the majority of fashion designers based their designs on French apparel. The United
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CAUSES OF UNEMPLOYMENT AMONG THE YOUTH: A CASE STUDY OF MANYANYA VILLAGE IN BUSIA DISTRICT BY OPOSIA JACOB 09/U/14214/EXT A RESEARCH REPORT SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF A DIPLOMA IN YOUTH IN DEVELOPMENT WORK MAKERERE UNIVERSITY JULY 2011 Declaration I Oposia Jacob do hereby declare that causes‚ effects and strategies for youth unemployment is entirely my original work‚ except where acknowledged and that it has not been submitted before to any other University
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Drug Addiction among Youth The term ‘drug’ has now been given a new connotation. It was used originally to means ‘medicine’. But now-a-days it means not only medicine‚ but also the fatal narcotics that include cocaine‚ heroin‚ brown sugar‚ and many other specifications. All these drugs have their evil effects on the mind and body cells of the addicts. The young generation is the worst victims of evils of Drug Addiction. The abuse of drug has become an international problem. Almost every country nowadays
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global brands and the key issues companies need to focus on in order to improve. However‚ few have concentrated on the unique requirements for fashion brands. In addition‚ while research on Asian garment industries have emphasized the need to shift from original equipment manufacturing to original brand manufacturing‚ few have elaborated further on how countries can improve their abilities to produce global fashion brands. By exploring the reasons for the lack of global Asian fashion brands‚ analyzing
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the fact that this percentage has been on a steady increase since 1992 and has shown no sign of leveling out or slowing down anytime soon. The youth of today have not only started to use illicit drugs in more frequently‚ but drugs are reaching a greater number of adolescents and teenagers each passing year. One big problem with today’s youth is that the majority does not fear the consequences of drugs and or may not be well enough informed about the substance. In addition‚ they are
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PSYCHOLOGICAL SCIENCE IN THE PUBLIC INTEREST VOL. 4‚ NO. 3‚ DECEMBER 2003 Copyright © 2003 American Psychological Society 81 Summary—Research on violent television and films‚ video games‚ and music reveals unequivocal evidence that media violence increases the likelihood of aggressive and violent behavior in both immediate and long-term contexts. The effects appear larger for milder than for more severe forms of aggression‚ but the effects on severe forms of violence are also substantial
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The Rise In Youth Suicide The following is a summary of "Explaining the Rise in Youth Suicide"‚ by David M. Cutler‚ Edward Glaeser‚ Karen Norberg. This article is the best we have found for comparing suicide theories to what the data actually says. It is essential reading because the US data is richer than in many other countries‚ permitting more insights that may also have applicability outside of the USA. A key characteristic of the US data is that suicide rates amongst US youths aged 15-24 has
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emeraldinsight.com/1361-2026.htm CASE STUDY Internationalisation of the Spanish fashion brand Zara Carmen Lopez and Ying Fan Brunel Business School‚ Uxbridge‚ UK Abstract Purpose – Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from an international marketing perspective using Spanish fashion retailer Zara as a case study. Design/methodology/approach – An in-depth case approach
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