3.1 HISTORY and BACKGROUND ZARA is the flagship chain store for the Spanish Inditex Group owned by Amancio Ortega‚ who also brands such as Massimo Dutti and Bershka. It was first open in 1975 in La Coruna‚ Galicia‚ Spain. Originally a lingerie store‚ then the product range expanded to incorporate women’s fashion‚ menswear and children’s clothes (5). The international adventure began in 1988‚ opened its first foreign store in Oporto‚ Portugal. The market growth remained mysterious and it kept growing
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It is a flagship retail store of Inditex Group‚ a holding company that owns other fashion brands such as Massimo Dutti‚ Bershka‚ Pull and Bear‚ Stradivarius‚ Kiddy’s Class‚ and Oysho. The company still lives by the simple idea of Amacio Ortega to link customer demand to manufacturing and link manufacturing to distribution‚ which ultimately able to respond very quickly to the demands of targeted customers‚ who are young and fashion-conscious city dwellers. Inditex operates 1‚558 stores in 44 countries
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account such as the augmentation of costs and the apparition of new competitors. That being said‚ a ready-to-wear chain distinguishes itself through its original strategy and its lightning growth: Zara. This apparel retailer belongs to the group Inditex‚ which also owns for example brands such as Massimo Dutti and Bershka. The company’s headquarters are in Corunna (Spain)‚ and was founded in 1975 by Amancio Ortega. The concept of Zara’s stores is to propose a wide range of clothes as well as underwear
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clothing and accessories shop and imitated the latest fashion trends and sold them at a lower cost. It became Zara International after entering Portugal in 1988 and then the United States and France in the 1990s. The distributor for this brand is Inditex and is considered the most successful retail chain in the world. Zara has a business strategy that is very different from the retailers nowadays. If a customer orders a product Zara’s distribution centers can have the items in the store within 24
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CNN.com - Zara‚ a Spanish success story - June 15 2001 http://edition.cnn.com/BUSINESS/programs/yourbus... MAINPAGE EUROPE WORLD WEATHER BUSINESS markets market data technology tech markets currencies biz international SCI-TECH ENTERTAINMENT IN-DEPTH NEWS BRIEF SPORT Zara‚ a Spanish success * story June 15‚ 2001 Posted: 4:37 AM EDT (0837 GMT) Your Business Your World Success without sweatshops • Zara does things differently LONDON‚ England (CNN) -- In an era when clothing retailers
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Spanish-based chain owned by Inditex‚ is a retailer who has taken a new approach in the industry. With their unique strategy‚ Zara has the competitive advantage to be sustainable. In order to maintain that advantage and growth they must confront certain challenges and face traditional retailers in the apparel industry. So‚ now our group will analysis the PESTLE of Zara Company. (Lopez & Fan‚ 2009) Overview Zara is one of the largest international fashion companies and belongs to Inditex‚ which is one of
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Impact of Different Biological Control to Pest and Diseases of Tomato Production INTRODUCTION Importance of the Study Plant diseases need to be controlled to maintain the quality and abundance of food‚ feed‚ and fiber produced by growers around the world. Different approaches may be used to prevent‚ mitigate or control plant diseases. Beyond good agronomic and horticultural practices‚ growers often rely heavily on chemical fertilizers and pesticides. Such input to agriculture have contributed
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* Amancio Ortega Gaona is a famous fashion designer and entrepreneur. * He is a founder of ZARA‚ co-founder and chairman of Inditex Group * Thanks to his great management skills he is Spain’s richest man and 5th richest man in the world (net worth of $31 billion) * „ZARA“ is a part of a holding company called Inditex. Inditex is now the largest textile company in the world. Includes 8 brands: Zara‚ Zara Home‚ Bershka‚ Stradivarius‚ Pull&Bear‚ Massimo Dutti‚ Oysho i Uterqüe
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CONTENT Report On Zara Global Strategy 1.0 Background Zara is a subsidiary of the Spanish Inditex Group‚ which are a fashion apparel brand and a flagship chain store. It is the third clothiers in the world and the first in the Spain ranking. In 1975‚ the founder-Amancio Ortega opened the first retail stores in the Spain. (PANKAJ and JOsé‚ 2006).The brand founder Amancio Ortega saw a movie that called Zorba the Greek and he decided to use the movie name for their brand name. But‚ there
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of one of the biggest fashion retailer "INDITEX". Zara is now available in 88 countries with total of 2‚026 stores worldwide. http://www.inditex.com/en/our_group/international_presence Inditex itself is a huge fashion retailer company which owns 8 brands namely Zara‚ Bershka‚ Stradivarius‚ Pull &Bear‚ Oysho‚ Massimo Dutti‚ Zara Home and last but not the least Uterque. Amancio Ortega is the founder of Inditex‚ which was established in 1963. Amancio Ortega
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