zara global strategy
CONTENT
Report On Zara Global Strategy
1.0 Background
Zara is a subsidiary of the Spanish Inditex Group, which are a fashion apparel brand and a flagship chain store. It is the third clothiers in the world and the first in the Spain ranking.
In 1975, the founder-Amancio Ortega opened the first retail stores in the Spain. (PANKAJ and JOsé, 2006).The brand founder Amancio Ortega saw a movie that called Zorba the Greek and he decided to use the movie name for their brand name. But, there was a bar also named Zorba, so he re-adjusted the alphabetical order, finally decided to use Zara (SUZY HANSEN, 2012)”. Now, Zara has 32000 employees and manufacture about 11,000 characteristic goods each year (Anderson, 2011). Zara has been a global famous brand and the stores was opened more than 1,700 in more than 70 countries（Alan Clendenning, 2013）, such as opened 259 stores in Spain (As the figure 1 show, but just end 2006).
Zara is a special case of the Fashion apparel industry and in the middle of the conventional clipping codes combine and popular dress create the fast fashion model. Zara is also highly respected brand and called dell computer in Fashion industry (The Fashion Cycle Hits High Gear 2000), also someone described it as "swatch watches of Fashion industry". In 2005, “Zara ranked 17th in the world's 100 most valuable brands, the Zara brand is rated Europe's most research value of the brand in the Harvard Business School”（Marshall , 2010）and regarded as the research model of manufacturing at the Wharton School of business. Zara has opened online shopping in 2011(Jessica, 2011). In financial 2012 Inditex reported gross sales of 20.7 Billion dollars; Zara occupied 66 percent of gross sales (Walter, 2013). Zara’s store was opened many areas (As the figure 1 show) which include Europe, the Americas, the Middle East, and Asia, on August 28, 2013 the first store was opened in Russia. Zara as a
Report On Zara Global Strategy
1.0 Background
Zara is a subsidiary of the Spanish Inditex Group, which are a fashion apparel brand and a flagship chain store. It is the third clothiers in the world and the first in the Spain ranking.
In 1975, the founder-Amancio Ortega opened the first retail stores in the Spain. (PANKAJ and JOsé, 2006).The brand founder Amancio Ortega saw a movie that called Zorba the Greek and he decided to use the movie name for their brand name. But, there was a bar also named Zorba, so he re-adjusted the alphabetical order, finally decided to use Zara (SUZY HANSEN, 2012)”. Now, Zara has 32000 employees and manufacture about 11,000 characteristic goods each year (Anderson, 2011). Zara has been a global famous brand and the stores was opened more than 1,700 in more than 70 countries（Alan Clendenning, 2013）, such as opened 259 stores in Spain (As the figure 1 show, but just end 2006).
Zara is a special case of the Fashion apparel industry and in the middle of the conventional clipping codes combine and popular dress create the fast fashion model. Zara is also highly respected brand and called dell computer in Fashion industry (The Fashion Cycle Hits High Gear 2000), also someone described it as "swatch watches of Fashion industry". In 2005, “Zara ranked 17th in the world's 100 most valuable brands, the Zara brand is rated Europe's most research value of the brand in the Harvard Business School”（Marshall , 2010）and regarded as the research model of manufacturing at the Wharton School of business. Zara has opened online shopping in 2011(Jessica, 2011). In financial 2012 Inditex reported gross sales of 20.7 Billion dollars; Zara occupied 66 percent of gross sales (Walter, 2013). Zara’s store was opened many areas (As the figure 1 show) which include Europe, the Americas, the Middle East, and Asia, on August 28, 2013 the first store was opened in Russia. Zara as a