BMKT611 Retailing Semester 1 September 2012 Module Study Guide Module overview….p2 Approach to study………p3 Learning resources……….………….p4 Assessment………………………………………..p6 Programme of study…………………………..……………..p11 Retailing BMKT611 Module Leader Zena Lutrin M122‚ lutrinz@wmin.ac.uk Office hour Wednesdaay 13.30 – 15.00 and by appointment Tutors Debbie Desrochers D.Desrochers@westminster.ac.uk Stephan Ludwig S.Ludwig@westminstr.ac.uk
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1) Explain whether competence-based thinking is more suitable for e-business strategy formulation than the activity-based approach outlined in the value chain concept. Competence-based thinking focuses heavily on the resources and capabilities of a firm. It is thought to take a resource-based approach towards creating competitive advantage (Core competence‚ 2010). It considers how the different recourses and capabilities of a firm are used in conjunction with one another. Rather than looking
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Business Markets versus Consumer Markets B2B marketing is different from consumer goods marketingB2B marketing is different from consumer marketing. B2B marketing is different from consumer marketing. The most important areas of differences are: market structure‚ products‚ buyer behaviour‚ demand‚ distribution channels‚ prices and communication. These differences affect marketing processes in a critical way. Market structure B2B markets are more segmented than consumer markets. That means fewer
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amazon.com Collaborative E-commerce: Sellers perspective Submitted To: Submitted By: Prof. V. M. Mathur Group 10 Amit Arora (211016) Anshul Gupta (211022) Anshul Singhal (211023) Apoorv Bajaj (211028) Garima Khurana (211047) Hardik Baweja (211050) COLLABORATIVE E-COMMERCE Amazon.com promotes collaborative business by allowing users to sell thier own products on its websites. It provides them market place to post their products
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Issues Each business would like to design a website that will be able to grab interest of a target audience. Besides grabbing interest of the target audience‚ the business will also have ethical‚ legal‚ and regulatory issues to think of. The following paragraphs will explain some differences of ethical‚ legal‚ and regulatory issues on a B2B compared to a B2C site. Differences in Ethical Issues Ethical issues should be a concern in both the B2B and B2C websites. In a B2C site the business would need
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Background Gubengi is a State on the coast of the north western corner of Africa. In 1762 Gubengi was invaded by France who established a trading outpost for ships sailing to the Americas. Between 1762 and 1857 the French imposed their legal system‚ their laws and the French system of government on the people of Gubengi. In 1857 the French government decided to consolidate their interest in Africa. Consequently‚ the French appointed the ruler of the Mashontis‚ a local tribe‚ as the head of Gubengi
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E-commerce: it’s very effective platform‚ online shop to promote across all digital channels to increase the revenues. When visitor enter to the website could be able to use the free content and according to their specific interest‚ relevant products from the online shop will be promoted to them. Activities‚ events and e-ticket could be sell here. Tate also has already released a number of digital products‚ such as online courses‚ applications‚ e-books and the version of Tate Etc. for purchase through
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Course: BUSN320 Assignment: Week 7 Assignment As the owner of an online surfing gear business‚ you periodically study the customer paths on your site. This week you’ve noticed a high percentage of customers abandoning their orders at checkout. Outline the possible reasons as well as how you would correct the problem. Have you ever gone online to checkout a website? And as you browsed through‚ you add things to your shopping cart as you go along. At the end you decide to go to your shopping
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BUSINESS-TO-BUSINESS MARKETING Analysing Marketing Issues for Hewitt Associates INTRODUCTION Business-to-Business (B2B) marketing is a discipline in its own right and one of the fastest developing fields of marketing. A business-to-business marketing organisation focuses on relationship building and communication through marketing activities. Nowadays‚ focus of marketing has shifted from tangible things to intangibles things like skills‚ information and knowledge. Business-to-business marketers
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Repurchase intention in C2C e-commerce – A Taobao experience Acknowledgment I would like to take this opportunity to express my sincere gratitude to my supervisor‚ Dr. CHOW‚ Vincent W S‚ for his supervision and guidance. During our meetings each time‚ his priceless opinions and supports provide me practical insights to this project‚ his point of view always broadens my thinking and his encouragement makes me feel confident to overcome different challenges. Furthermore
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