Marketing Management and Strategies Seminar Session Week -6 Class room discussions: • Assess the benefits and disadvantages of relationship marketing strategies. • How relationship marketing strategies for B2B interface may differ from those of B2C? • Collect 3 business examples when CRM pitfalls were avoided and analyse them. Directed learning Please go through the following journal articles and the core textbook to solve the above questions: • Gummesson‚ E. (1994)‚ “Making relationship
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Ethics Paper As we have discussed the ethical issued related to production and distribution of wine‚ we will now focus on the ethical issues relating to the consumption of wine. The consumption of wine in U.S. has been on the rise since last fifteen years. The U.S. ranks 34th in wine consuming nations with wine consumption of 7.69 liters per capita per annum. The consumption of wine in 1994 was 404 million gallons which increased to 658 million gallons in the year 2008. These figures show the
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The Importance of Business Ethics Business ethics is defined as the principles‚ values‚ and standards that guides behavior in the world of business. When a business is known for being honest it is more likely to become successful. Today‚ more and more companies are realizing the direct impact that good ethical behavior has on financial performance. A positive ethical culture within a business promotes employee commitment and trust‚ investor loyalty and trust‚ and customer satisfaction and
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Agency (EPA) stated “The research is suggestive‚ but preliminary. It’s something to be concerned about‚ but nothing to panic about”. (http://www.entnet.org/education/resources/birthdefects.cfm) The Environmental Protection Agency feels that they need to do further research to determine what abnormalities is a result of exposure to air pollution (http://www.entnet.org/education/resources/birthdefects.cfm). These fetal irregularities are a result of companies not following the Clean Air Act. The Clean
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rootlessness is no less horrendous than physical insecurity.” He added: “The dangers of spiritual impoverishment were greatest exactly where external pressures were weakest or non-existent.” Today‚ this quote speaks much more than in the past to the American Jews. While there are isolated cases of anti-Semitism there aren’t real physical problems or many external pressures facing American Jewry. The biggest problem is one of Jewish continuity. There are only some programs succeeding in educating or
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Course: Business Ethics Questions: Why are authors criticizing business schools? Do you agree or not agree their views? Why? They are criticizing business schools(specially top business schools) because authors think that they do not give enough importance to ethics and they haven’t changed themselves for a long time. Instead of teaching ethics in business‚ they say that these schools teach only “How to become successful business/finance person?” to potential leaders. They claim that ethics
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Social Influences on Behavior Rhonda Hager PSY/300 June 25‚ 2012 Teresa Neal Social Influences on Behavior Introduction All humans’ behavior is affected by social influences to some extent. The level of influence will vary from person to person‚ depending on the several factors‚ such as self-esteem‚ their level of self-awareness‚ morals‚ and values (Velden‚ 2007). People do many things to ensure they are accepted by the people in their group and to keep from being ostracized by individuals
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public and nonprofit organizations trough the selection of 3 specific examples of human rights violations in a public or nonprofit organization 4) Consideration of how the resolution of these violations could be ranked according to utilitarian theory Ethics and Social Justice Introduction The area of ethics and social justice is a wide area‚ one that requires active participation of all the members in a society to ensure its full realization. Shaw‚ W. H. (2009) defines the word utilitarianism
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Islam and Business Ethics Islam places its highest emphasis on ethical values‚ and the moral codes taught by the Quran and demonstrated by Muhammad are numerous and comprehensive; therefore‚ it is important to define what ethics is. Ethics may be defined as a set of moral principles that distinguishes the differences between right and wrong (Renaissance.com on ‘Business Ethics’). Because the decisions people make are not always black and white‚ especially in business‚ the Quran specifically identifies
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The external environment is the "external context within which an organisation exists and operates."1 One of the ways in which the external environment can be analysed is by assessing the impact of politics‚ the economy‚ social factors and technological factors (P.E.S.T. analysis). The organisations are affected either generally or immediately by the external environment. The immediate factors‚ also referred to as the operational environment‚ include aspects such as suppliers‚ financial institutions
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